About the National Advertising Review Board

The National Advertising Review Board (NARB) is the appellate body for advertising industry self-regulation. When an advertiser or challenger disagrees with an NAD or CARU recommendation, they may appeal the decision to the NARB for additional review.

The National Advertising Review Board is made up of 70 professionals from three different categories: National Advertisers (40 members), Advertising Agencies (20 members), and Public members (10) made up of academics and former members of the public sector.

NARB members are nominated for their stature and experience in their respective fields. Nominations are made by BBB NP’s  supporting organizations and the term for membership is two years. Each member is eligible to be re-appointed for two additional two-year terms.