Press Releases

Privacy group brings websites of pharma and apparel brands into compliance with best practices

Arlington, VA – October 28, 2019 – Today, the Digital Advertising Accountability Program released new actions detailing its efforts to provide consumers with marketplace choice about their digital privacy. As a result of consumer complaints, the privacy watchdog brought the companies Johnson & Johnson Consumer Inc. and PVH Corp. into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, best practices for digital ad privacy. As a result of a consumer complaint filed with the Accountability Program, the privacy watchdog initiated a review of the...

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WiFi Dreaming: App Publishers Amend Privacy Practices

Arlington, VA – October 24, 2019 – The Digital Advertising Accountability Program released the results of two reviews of popular mobile apps that allowed ad tech companies to collect device and behavioral data from their users without first meeting industry privacy standards. Both companies, WiFi Map LLC and Ipnos Software Inc., eagerly adopted the Accountability Program’s recommendations and came into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles. The BBB National Programs’ Accountability Program examines popular mobile apps for compliance with...

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BBB NP Accountability Program Refers App Developer PlantSnap to Federal Trade Commission

Arlington, VA – October 8, 2019 – The BBB National Programs’ Digital Advertising Accountability Program referred the mobile app developer PlantSnap, Inc. to the Federal Trade Commission today. The referral was initiated after PlantSnap failed to participate in a self-regulatory review process looking into data privacy practices related to geolocation data and advertising. The referral follows an inquiry by the Accountability Program into PlantSnap’s compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which are industry best practices for privacy in online...

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Privacy Watchdog Provides Consumers Notice and Choice about Ads on Restaurant Websites and Weight Loss App

Arlington, VA – September 5, 2019 – The Digital Advertising Accountability Program, the BBB National Programs’ privacy watchdog, released two new actions today covering the data privacy practices of Dine Brands Global, known for its restaurant brands IHOP and Applebee’s, and the exercise app publisher FitNow. The Accountability Program, which has been enforcing self-regulatory privacy principles since 2011, brought the companies up to spec with industry best practices for opt-out tools and enhanced notice. Monitoring the websites of major brands The DAA Principles bring privacy best...

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Self-Regulatory Unit, Prompted by Consumers, Brings Ad Tech Companies into Full Compliance with Privacy Principles

Arlington, VA – May 22, 2019 – The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. These initiatives were the results of consumer complaints, which resulted in the companies, IQM Corporation and Kargo Global, Inc., updating their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for targeted advertising, also known as...

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First 100 Actions: Most Companies Fixed Data Privacy Issues When Challenged, Says BBB

Record shows nearly total compliance with industry’s AdChoices program; two new cases issued on web publishers Arlington, VA – April 2, 2019 – The first 100 public actions addressing digital privacy related to interest-based advertising show the willingness of digital advertisers and publishers to comply with self-regulatory standards. When challenged, the vast majority of companies cooperated and made the recommended changes to their policies and practices, according to a retrospective report released today by the BBB’s Online Interest-Based Advertising Accountability Program. The...

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