The Accountability Program

App Publishers Privacy Tips

They may be small, but mobile devices are powerful computers. And even though our smartphones may fit in the palm of our hands, we still expect them to act like regular computers, with icons for launching programs and menus full of easy-to-understand options and commands. So why shouldn’t consumer privacy controls look similar, too? The Digital Advertising Alliance followed this logic when it adapted its privacy Principles to the mobile environment in 2013, translating web-based privacy standards for interest-based ads (IBA) to the mobile environment. There are a lot of details to the Mobile...

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Self-Regulatory Watchdogs Refer App Developer HyperBeard to Federal Trade Commission

Company failed to participate in self-regulation Arlington, VA – March 5, 2019 – Two industry self-regulatory units of the Council of Better Business Bureaus today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. The referral follows a joint inquiry by the Online Interest-Based Advertising Accountability Program and the Children’s Advertising Review Unit (CARU) into HyperBeard’s compliance with the Digital Advertising...

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Accountability Program brings up-front notice of tailored advertising to websites, mobile apps

Arlington, VA – January 28, 2019 – Today, the Online Interest-Based Advertising Accountability Program released new decisions detailing its efforts to bring website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. The privacy watchdog’s latest actions are the result of consumer complaints filed with the Better Business Bureau and focus on providing enhanced notice to end users when they interact with the websites of popular brands. Publishers Clearing House, a direct marketing company that...

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Accountability Program Bolsters Consumer Choice about Persistent ID, Location Use for Targeted Advertising

Arlington, VA – December 10, 2018 – The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising. “Making opt-out tools easy to use and ensuring they are clearly described are essential components of the DAA Principles,” said Jon Brescia,...

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Privacy Roundup Brings App and Website Publishers into Compliance with Industry Standards for Digital Privacy

Arlington, VA – September 26, 2018 – Today, the Online Interest-Based Advertising Accountability Program released new cases that continue its mission to bring mobile app and website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. The privacy watchdog’s latest cases highlight its efforts to ensure that consumers are given “enhanced notice” about data collection for targeted advertising (also known as interest-based advertising or IBA) when they interact with brands on their smartphones and...

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Like Data for Chocolate

Like Data for Chocolate Takeaways from a recent mobile video ads case Our recent Chocolate decision may seem complicated; it actually serves as an illustration of some very basic responsibilities from the DAA Principles. Collectively, companies’ responsibilities under the Principles all flow from two simple ideas. First, consumers need to know when interest-based advertising (IBA) happens on websites and mobile apps. Second, they should be able to opt out of it if they want to. These industry standards make it apparent that if you have a website or app and allow collection of IBA data, you...

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