NAD

National Advertising Division Recommends Johnson & Johnson Surgical Vision Modify or Discontinue Certain Challenged Claims for Intraocular Lenses, Finds Certain Claims Supported

New York, NY – Feb. 24, 2020 – The National Advertising Division (NAD) recommended that Johnson & Johnson Surgical Vision, Inc. (“JJSV”) modify or discontinue certain challenged claims for its TECNIS Intraocular Lenses, following a challenge by Alcon Vision, LLC, maker of the competing AcrySof line of intraocular lenses, including AcrySof IQ ReSTOR Multifocal IOLs (“ReSTOR”).  Intraocular lenses (“IOLS”) are implantable medical devices that surgeons use to replace patients’ natural lenses after they are removed during cataract surgery. NAD is an investigative unit of the advertising...

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National Advertising Division Refers Advertising Claims for CannaPure CBD Oil to Federal Trade Commission

New York, NY – Feb. 21, 2020 – The National Advertising Division (NAD) has referred advertising claims made by a company D/B/A Grade A Nutraceuticals for its CannaPure CBD Oil dietary supplement to the Federal Trade Commission for further review, following a challenge by the Council for Responsible Nutrition. The advertiser did not respond to NAD’s requests to provide substantiation for its claims. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. The claims at...

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National Advertising Division Recommends Discontinuation of Claims that 2020 Jeep Gladiator has “Best-in-Class” Payload and Towing Capacity

New York, NY – Feb. 19, 2020 – The National Advertising Division (NAD) recommended that FCA US LLC discontinue claims that the 2020 Jeep Gladiator has “Best-in-Class” payload and towing capacity, and that it is “the most off-road capable midsize pickup truck ever,” following a challenge by Ford Motor Company.  NAD noted, however, that nothing in its decision precludes FCA from making truthful comparative claims (1) regarding the Jeep Gladiator’s superiority in payload or towing capacity versus other vehicles which are within its class of midsize pickup trucks and have the same...

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National Advertising Division Recommends that Commercials for Capital One Spark Cash Card be Modified

New York, NY – Feb. 18, 2020 – The National Advertising Division (NAD) determined that consumer testimonials featuring endorsers who describe earning $36,000 and $115,000 in cash back rewards, through the Capital One Spark Cash Card benefit of unlimited 2% cash back on all purchases, fail to describe the limited and exceptional circumstances in which all of those expenses can be charged to the Spark Card.  Therefore, NAD recommended Capital One Financial Corporation modify its advertising to describe the exceptional circumstances in which these results are achieved or clearly and...

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National Advertising Division Refers Advertising Claims Made by ConsumerTrack to Federal Trade Commission

New York, NY – Feb. 14, 2020 – The National Advertising Division (NAD) has referred advertising claims made by ConsumerTrack, Inc. for its GoFreeCredit.com product to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims.  NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. The express claims at issue were challenged by competitor One Technologies, LLC and included: “Free...

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National Advertising Division Recommends Choice Home Warranty Modify, Discontinue Certain Claims for its Home Warranty Service Plans; Advertiser to Appeal

New York, NY – Feb. 12, 2020 – The National Advertising Division (NAD) has recommended that Choice Home Warranty (“CHW”) modify or discontinue certain claims regarding its home warranty service plans. The claims at issue were challenged by competitor Frontdoor, Inc. and appeared in television commercials, direct mail and e-mail marketing, online advertising and other media. CHW said that it will appeal certain adverse findings. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute...

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