NAD Press Releases

National Advertising Division Recommends Modification or Discontinuance of Comparative Visibility Message in Always Discreet Incontinence Pads Advertising

New York, NY – March 10, 2020 – The National Advertising Division (“NAD”) recommended that The Procter & Gamble Company (“P&G”) modify or discontinue challenged television commercials and print advertising to avoid conveying an unsupported comparative visibility message between its Always Discreet incontinence pads and competing Poise incontinence pads, following a challenge by Kimberly-Clark Corporation (“K-C”). NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution...

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National Advertising Division Recommends Modification to Label of Ecover Dish Soap to Clearly Identify that Biodegradable Claim Applies Only to Product Formula

New York, NY – March 9, 2020 – The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) modify use of the claim “biodegradable” on the front label of its Ecover dish soap product to make clear that it only applies to the product formula and not the product packaging, following a challenge by The Procter & Gamble Company (“P&G”), maker of Dawn dish soap. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. During the...

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National Advertising Division Refers Advertising Claims Made by Ava Science to Federal Trade Commission

New York, NY – March 4, 2020 – The National Advertising Division (NAD) has referred advertising claims made by Ava Science, Inc. for its Ava Ovulation Bracelet to the Federal Trade Commission for further review after the company declined to confirm that it would comply with NAD’s recommendation to modify certain claims despite multiple attempts by NAD to obtain a response. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. The Ava Ovulation Bracelet is an...

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Certain Advertising Claims for Doggie Dailies Dietary Supplement Permanently Discontinued Following National Advertising Division Inquiry

New York, NY – March 3, 2020 – Doggie Dailies, the maker of Doggie Dailies dietary supplement, stated that it will permanently discontinue the advertising claims that were at issue in an inquiry before the National Advertising Division (NAD). NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. As part of NAD’s routine monitoring program, NAD requested substantiation for the following online advertising claims: Express claims: “Help increase my energy levels and...

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National Advertising Division Recommends Discontinuation of Health-Related Superiority Claims for FemiClear Vaginal Yeast Infection Treatment, Following Challenge by Monistat

New York, NY – March 2, 2020 – The National Advertising Division (NAD) recommended that OrganiCare discontinue challenged claims for its FemiClear Vaginal Yeast Infection Treatment.  Establishment and health-related superior treatment efficacy claims in FemiClear advertising were challenged by Prestige Consumer Healthcare, Inc. (“Prestige”), maker of the competing Monistat line of products. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. The claims...

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National Advertising Division Recommends Johnson & Johnson Surgical Vision Modify or Discontinue Certain Challenged Claims for Intraocular Lenses, Finds Certain Claims Supported

New York, NY – Feb. 24, 2020 – The National Advertising Division (NAD) recommended that Johnson & Johnson Surgical Vision, Inc. (“JJSV”) modify or discontinue certain challenged claims for its TECNIS Intraocular Lenses, following a challenge by Alcon Vision, LLC, maker of the competing AcrySof line of intraocular lenses, including AcrySof IQ ReSTOR Multifocal IOLs (“ReSTOR”).  Intraocular lenses (“IOLS”) are implantable medical devices that surgeons use to replace patients’ natural lenses after they are removed during cataract surgery. NAD is an investigative unit of the advertising...

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