NARB Press Releases

NARB Refers Advertising Claims Made by Neurocore to Federal Trade Commission After Company Fails to Comply with NARB Recommendations

New York, NY – January 13, 2020 – The National Advertising Review Board (NARB) has referred advertising claims made by Neurocore, LLC to the Federal Trade Commission (FTC) for review after the NARB concluded that the company did not comply with NARB’s recommendations. At issue were Neurocore’s quantified outcome claims based on Neurocore’s internal studies and testimonials that claim Neurocore clients have reduced or eliminated the need for medication with ADHD, anxiety, depression, memory problems, migraines, or sleep disorders. The advertising at issue had been reviewed as part of the...

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NAD Recommends Modification to Huggies Little Snugglers Diapers “Better Leakage Protection” Claim to Clearly and Conspicuously Limit it to “Size 1 Urine Leakage”

New York, NY – January 7, 2020 – The National Advertising Division determined that Kimberly-Clark Corporation’s “better leakage protection* *Size 1 urine leakage” claim for its Huggies Little Snugglers diapers conveys a “line claim” in certain identified social media advertising.  Further, NAD determined that this broad line claim was not supported and recommended that the disclosure be modified to clearly and conspicuously limit the claim to “Size 1 urine leakage.”  The claim at issue was challenged by The Procter & Gamble Company, maker of competing Pampers Swaddlers Diapers....

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NARB Recommends Discontinuance or Modification of Two Verizon Commercials Featuring Consumer Testimonials

New York, NY – January 06, 2020 – A panel of the National Advertising Review Board (NARB) has recommended that Verizon Wireless, Inc. discontinue or modify two commercials featuring a “paid real customer story,” in which a customer describes an aspect of his or her Verizon Wireless service. NARB is the appellate unit of the advertising industry’s system of self-regulation. The advertising at issue had been challenged by AT&T Services, Inc. before the National Advertising Division (NAD).  NAD is an investigative unit of the advertising industry’s system of self-regulation. ...

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NARB Recommends ENERGYbits Discontinue Health-Related and Environmental Claims for ENERGYbits Spirulina Algae

New York, NY – December 20, 2019 – A panel of the National Advertising Review Board (NARB) has found that ENERGYbits Inc. (EBits) failed to provide proper and/or acceptable substantiation for health-related and environmental claims for the company’s ENERGYbits Spirulina Algae (Spirulina Tablets) and recommended that such claims be discontinued.  Spirulina Tablets are sold for consumption as a food and consist entirely of a single ingredient, spirulina algae. The NARB is the appellate unit of the advertising industry’s system of self-regulation. This proceeding was initiated by the...

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NARB Upholds Advertising Claims for Crepe Erase Anti-Aging Body Care Treatment System

New York, NY – December 17, 2019 – A 5-person panel of the National Advertising Review Board (NARB) determined that Guthy-Renker LLC has supported certain express performance and ingredient claims, before-and-after photo comparisons, an expert opinion, and a celebrity endorsement for its Crepe Erase® Anti-Aging Body Care Treatment System.  The NARB panel also recommended that the advertiser make sure that all before-and-after photo comparisons illustrating the performance of Crepe Erase are accompanied by a clear and conspicuous disclosure indicating the duration of product use. The...

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NARB Recommends Native Cosmetics Discontinue Moisture Absorption and Underarm Wetness Protection Claims for Native Deodorant

New York, NY – December 16, 2019 – A panel of the National Advertising Review Board (NARB) has found that Zenlen Inc. d/b/a Native Cosmetics (Native) failed to provide a reasonable basis for two related claims made by Native – that Native deodorants “absorb” underarm wetness and provide effective protection against wetness, and recommended that such claims be discontinued. The advertising at issue had been challenged by Tom’s of Maine, maker of competing deodorant products, before the National Advertising Division (NAD), an investigative unit of the advertising industry’s system of...

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