NARB Press Releases

NARB Finds Supported Claims by Molekule that the PECO Filter of its MH1 Air Purifier Can Address Bioaerosol and VOC Pollution; Recommends Discontinuance or Modification of Other Claims, Including Discontinuance of Superiority Claims vs. HEPA Filters

New York, NY – March 26, 2020 – A panel of the National Advertising Review Board (“NARB”) has determined that Molekule Inc. properly supported claims that the PECO technology filter of its MH1 Air Purifier (“MH1”) can address bioaerosol and VOC pollution. The panel further found supported the general efficacy claim that “Molekule’s revolutionary nanotechnology destroys pollutants at the molecular level.” However, NARB recommended that Molekule discontinue or modify certain non-quantified pollution elimination claims for its MH1 device, and discontinue the challenged comparative superiority...

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NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Method Cleaning Products; Advertiser to Appeal to NARB

New York, NY – March 24, 2020 – The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) discontinue the claim “non-toxic” on package labeling for certain Method Cleaning Products, following a challenge by The Procter & Gamble Company (“P&G”), maker of household goods including Mr. Clean cleaning sprays. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory...

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National Advertising Review Board Recommends Spectrum Disclose Limitations to Comparative Savings Claims for Spectrum Mobile Service

New York, NY – Feb. 13, 2020 – A panel of the National Advertising Review Board (NARB) has recommended that Charter Communications, Inc. d/b/a Spectrum modify comparative savings claims to clearly and conspicuously disclose limitations on the service. NARB is the appellate unit of the advertising industry’s system of self-regulation. The advertising at issue had been challenged by T-Mobile USA, Inc. before the National Advertising Division (NAD).  NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’...

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NARB Refers Advertising Claims Made by Neurocore to Federal Trade Commission After Company Fails to Comply with NARB Recommendations

New York, NY – January 13, 2020 – The National Advertising Review Board (NARB) has referred advertising claims made by Neurocore, LLC to the Federal Trade Commission (FTC) for review after the NARB concluded that the company did not comply with NARB’s recommendations. At issue were Neurocore’s quantified outcome claims based on Neurocore’s internal studies and testimonials that claim Neurocore clients have reduced or eliminated the need for medication with ADHD, anxiety, depression, memory problems, migraines, or sleep disorders. The advertising at issue had been reviewed as part of the...

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NAD Recommends Modification to Huggies Little Snugglers Diapers “Better Leakage Protection” Claim to Clearly and Conspicuously Limit it to “Size 1 Urine Leakage”

New York, NY – January 7, 2020 – The National Advertising Division determined that Kimberly-Clark Corporation’s “better leakage protection* *Size 1 urine leakage” claim for its Huggies Little Snugglers diapers conveys a “line claim” in certain identified social media advertising.  Further, NAD determined that this broad line claim was not supported and recommended that the disclosure be modified to clearly and conspicuously limit the claim to “Size 1 urine leakage.”  The claim at issue was challenged by The Procter & Gamble Company, maker of competing Pampers Swaddlers Diapers....

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NARB Recommends Discontinuance or Modification of Two Verizon Commercials Featuring Consumer Testimonials

New York, NY – January 06, 2020 – A panel of the National Advertising Review Board (NARB) has recommended that Verizon Wireless, Inc. discontinue or modify two commercials featuring a “paid real customer story,” in which a customer describes an aspect of his or her Verizon Wireless service. NARB is the appellate unit of the advertising industry’s system of self-regulation. The advertising at issue had been challenged by AT&T Services, Inc. before the National Advertising Division (NAD).  NAD is an investigative unit of the advertising industry’s system of self-regulation. ...

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