NARB

National Advertising Review Board

NARB Recommends ENERGYbits Discontinue Health-Related and Environmental Claims for ENERGYbits Spirulina Algae

New York, NY – December 20, 2019 – A panel of the National Advertising Review Board (NARB) has found that ENERGYbits Inc. (EBits) failed to provide proper and/or acceptable substantiation for health-related and environmental claims for the company’s ENERGYbits Spirulina Algae (Spirulina Tablets) and recommended that such claims be discontinued.  Spirulina Tablets are sold for consumption as a food and consist entirely of a single ingredient, spirulina algae. The NARB is the appellate unit of the advertising industry’s system of self-regulation. This proceeding was initiated by the...

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NARB Upholds Advertising Claims for Crepe Erase Anti-Aging Body Care Treatment System

New York, NY – December 17, 2019 – A 5-person panel of the National Advertising Review Board (NARB) determined that Guthy-Renker LLC has supported certain express performance and ingredient claims, before-and-after photo comparisons, an expert opinion, and a celebrity endorsement for its Crepe Erase® Anti-Aging Body Care Treatment System.  The NARB panel also recommended that the advertiser make sure that all before-and-after photo comparisons illustrating the performance of Crepe Erase are accompanied by a clear and conspicuous disclosure indicating the duration of product use. The...

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NARB Recommends Native Cosmetics Discontinue Moisture Absorption and Underarm Wetness Protection Claims for Native Deodorant

New York, NY – December 16, 2019 – A panel of the National Advertising Review Board (NARB) has found that Zenlen Inc. d/b/a Native Cosmetics (Native) failed to provide a reasonable basis for two related claims made by Native – that Native deodorants “absorb” underarm wetness and provide effective protection against wetness, and recommended that such claims be discontinued. The advertising at issue had been challenged by Tom’s of Maine, maker of competing deodorant products, before the National Advertising Division (NAD), an investigative unit of the advertising industry’s system of...

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NAD Recommends that Traeger Pellet Grills Discontinue Falsely Denigrating Taste Claims For Food Cooked on Propane Gas Grills

New York, NY – December 12, 2019 – The National Advertising Division has determined that Traeger Pellet Grills LLC’s claims that food cooked on a propane grill “tastes like gas” (or “tastes like ass”) were not puffery, but, rather, unsupported objectively provable (and falsely denigrating) taste claims and recommended that they be discontinued.  The claims for the advertiser’s Traeger Grills were made in commercials appearing on YouTube, Facebook, on its website and elsewhere, and were challenged by Char-Broil, LLC, maker of competing charcoal, gas and other grills. NAD is an...

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National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities

New York, NY – December 12, 2019 – BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization. NARB is the appellate body for the advertising industry’s program of self-regulation. Parties to a National Advertising Division (NAD) matter may appeal (or, in the case of the challenger, petition for a right to appeal) the decision to a five-member NARB...

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NARB Recommends Goya Discontinue Claim that Excelsior Pasta is “La pasta favorita de Puerto Rico,” Following Challenge by Maker of Ronzoni Pasta

A panel of NARB has found that Goya Foods, Inc.’s claim that its Excelsior brand pasta is “La pasta favorita de Puerto Rico” (translated as “The Favorite Pasta of Puerto Rico” or “Puerto Rico’s Favorite Pasta”) (the “Favorite Claim” or “Claim) is an unsupported objective preference claim and should be withdrawn.A panel of the National Advertising Review Board (NARB) has found that Goya Foods, Inc.’s claim that its Excelsior brand pasta is “La pasta favorita de Puerto Rico” (translated as “The Favorite Pasta of Puerto Rico” or “Puerto Rico’s Favorite Pasta”) (the “Favorite Claim” or “Claim) is an unsupported objective preference claim and should be withdrawn.

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