BBB NP Press Releases

NAD Finds Verizon “First to 5G” Claim Supported, But Recommends Modification to Disclosure as Long as Service is More Unavailable Than Available

New York, NY – December 13, 2019 – The National Advertising Division determined that Verizon substantiated its “First to 5G” claim, however it recommended modification to the disclosures used to qualify the claim, as long as the service is more unavailable than available.  NAD also concluded that the advertising did not convey a message concerning the availability of 5G service on trains, but recommended that the advertiser discontinue the implied claim that Verizon’s 5G service can be used on a bus.  Finally, NAD recommended that, to the extent Verizon charges a fee for 5G service...

Read More

NAD Recommends that Traeger Pellet Grills Discontinue Falsely Denigrating Taste Claims For Food Cooked on Propane Gas Grills

New York, NY – December 12, 2019 – The National Advertising Division has determined that Traeger Pellet Grills LLC’s claims that food cooked on a propane grill “tastes like gas” (or “tastes like ass”) were not puffery, but, rather, unsupported objectively provable (and falsely denigrating) taste claims and recommended that they be discontinued.  The claims for the advertiser’s Traeger Grills were made in commercials appearing on YouTube, Facebook, on its website and elsewhere, and were challenged by Char-Broil, LLC, maker of competing charcoal, gas and other grills. NAD is an...

Read More

National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities

New York, NY – December 12, 2019 – BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization. NARB is the appellate body for the advertising industry’s program of self-regulation. Parties to a National Advertising Division (NAD) matter may appeal (or, in the case of the challenger, petition for a right to appeal) the decision to a five-member NARB...

Read More

National Advertising Division Refers Advertising Claims Made by Zero Gravity to Federal Trade Commission and U.S. Food and Drug Administration

New York, NY – December 11, 2019 – The National Advertising Division has referred advertising claims made by Zero Gravity for its Perfectio line of medical devices to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB NP’s self-regulatory and dispute resolution programs. As part of NAD’s routine monitoring program, NAD requested substantiation for online advertising claims that included:...

Read More

NAD Finds Format of RXBAR Front Labels Not Misleading, Communicates Substantiated Claims about the Core Ingredients of an RXBAR

New York, NY – December 11, 2019 – The National Advertising Division has determined that the challenged claim, “3 Egg Whites / [Number][Nut/Legume] / 2 Dates / No B.S.,” as it appears in standardized format on the front label of RXBARs, communicates the supported message that those ingredients are in RXBARs, and does not reasonably convey misleading implied claims about weight and proportions of the protein bar inside. It also found that the claim “3 Egg Whites” was not misleading as to the form of egg whites in the bar. Both the challenger, KIND, LLC, and the advertiser, Insurgent Brands,...

Read More

NAD Refers Nectar Sleep to FTC After Advertiser Fails to Comply with NAD Decision

New York, NY – December 10, 2019 – The National Advertising Division has referred advertising by Nectar Sleep LLC to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision. In its July 2019 decision, NAD recommended that Nectar discontinue advertising claims for the company’s Nectar Mattress that were challenged by Tuft & Needle, LLC, maker of competing mattresses. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB NP’s...

Read More