BBB NP Press Releases

NAD Recommends Discontinuation of Line Claims that Body Armor Sports Drinks are “More Natural” and have “More Natural Ingredients” Than Gatorade

New York, NY – March 17, 2020 – The National Advertising Division (“NAD”) recommended that BA Sports Nutrition, LLC (“BA”) discontinue the following claims for its Body Armor and Body Armor Lyte sports drinks: “The More Natural Sports Drink,” “More Natural Ingredients than Gatorade Thirst Quencher & Gatorade Zero,” “The More Natural Low-Calorie Sports Drink,” and “More Natural Ingredients than Gatorade Thirst Quencher & Gatorade Zero.” The claims were challenged by Stokely-Van Camp, Inc. (“SVC”), maker of competing Gatorade sports drinks. NAD is an investigative unit of the...

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National Advertising Division Recommends Modification or Discontinuance of Comparative Visibility Message in Always Discreet Incontinence Pads Advertising

New York, NY – March 10, 2020 – The National Advertising Division (“NAD”) recommended that The Procter & Gamble Company (“P&G”) modify or discontinue challenged television commercials and print advertising to avoid conveying an unsupported comparative visibility message between its Always Discreet incontinence pads and competing Poise incontinence pads, following a challenge by Kimberly-Clark Corporation (“K-C”). NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution...

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National Advertising Division Recommends Modification to Label of Ecover Dish Soap to Clearly Identify that Biodegradable Claim Applies Only to Product Formula

New York, NY – March 9, 2020 – The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) modify use of the claim “biodegradable” on the front label of its Ecover dish soap product to make clear that it only applies to the product formula and not the product packaging, following a challenge by The Procter & Gamble Company (“P&G”), maker of Dawn dish soap. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. During the...

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National Advertising Division Refers Advertising Claims Made by Ava Science to Federal Trade Commission

New York, NY – March 4, 2020 – The National Advertising Division (NAD) has referred advertising claims made by Ava Science, Inc. for its Ava Ovulation Bracelet to the Federal Trade Commission for further review after the company declined to confirm that it would comply with NAD’s recommendation to modify certain claims despite multiple attempts by NAD to obtain a response. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. The Ava Ovulation Bracelet is an...

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Certain Advertising Claims for Doggie Dailies Dietary Supplement Permanently Discontinued Following National Advertising Division Inquiry

New York, NY – March 3, 2020 – Doggie Dailies, the maker of Doggie Dailies dietary supplement, stated that it will permanently discontinue the advertising claims that were at issue in an inquiry before the National Advertising Division (NAD). NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. As part of NAD’s routine monitoring program, NAD requested substantiation for the following online advertising claims: Express claims: “Help increase my energy levels and...

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National Advertising Division Recommends Discontinuation of Health-Related Superiority Claims for FemiClear Vaginal Yeast Infection Treatment, Following Challenge by Monistat

New York, NY – March 2, 2020 – The National Advertising Division (NAD) recommended that OrganiCare discontinue challenged claims for its FemiClear Vaginal Yeast Infection Treatment.  Establishment and health-related superior treatment efficacy claims in FemiClear advertising were challenged by Prestige Consumer Healthcare, Inc. (“Prestige”), maker of the competing Monistat line of products. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. The claims...

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