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The health and safety of our team and the users of our forum is important to us.
As a result, all NAD filings should be submitted by email until further notice.
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CARU: A Parent’s Guide to Advertising
Children’s Advertising Review Unit and Toy Association Collaborate to Produce A Parent’s Guide to Advertising and Your Child Free Resource Has Been Updated to Include New Information About Online and Mobile Ads NEW YORK, NY | September 30, 2015 – The Children’s Advertising...
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Online Interest-Based Advertising Accountability Program
The Online Interest-Based Advertising Accountability Program regulates behavioral advertising across the Internet. Leading industry associations developed seven principles which businesses are required to follow.
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National Advertising
With the founding of National Advertising Division and National Advertising Review Board in 1971, the advertising industry pioneered the use of independent, transparent oversight to assure that advertising claims in all media are truthful and substantiated.
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Direct Selling Self-Regulatory Council
The Electronic Retailing Self-Regulation Program provides a quick and effective mechanism for evaluating, investigating, analyzing and resolving inquiries regarding the truthfulness and accuracy of the primary or core efficacy or performance claims that are communicated in national direct response advertising.
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Advertising to Children
CARU’s basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU’s guidelines, CARU seeks change through the voluntary cooperation of advertisers.
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Online Archive
The Online Archive is available by subscription. The Archive includes NAD/CARU/ERSP case reports, as well as NARB panel reports.
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Supporting Self-Regulation
Advertising industry self-regulation is funded entirely by the business community and administered by BBB National Programs, Inc. (BBB NP). It is through BBB NP National Partnership Program that individual advertisers become leaders in advancing self-regulation. The Advertising...
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"ASRC Programs Now Part of BBB National Programs, Inc."
On June 1, 2019, the Advertising Self-Regulatory Council (ASRC) merged into BBB National Programs, Inc., a nonprofit organization that replaces the Council of Better Business Bureaus as administrator of national self-regulatory programs that include NAD, NARB, CARU, ERSP, DSSRC, and the Accountability Program. BBB National Programs will assume all ASRC responsibilities, including setting policies and procedures for the programs. Program staff and operation will remain the same. You can find more information about these programs at bbbprograms.org. As always, we thank you for your support for industry self-regulation.
BBB NP Snapshot
BBB National Programs (BBB NP) fosters trust, innovation, and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution and other programs.
Online Archive
Online Archive Search Quick Reference Guide
Thank you for subscribing to the Online Archive.
We are pleased to announce that new features and functionality have been added to the Online Archive. New account management features make it easier to manage your subscription, and improved search functionality will help you search our exclusive database of advertising decisions with more confidence.
| Search results | Account Management |
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Accessing the Online Archive
To start using the new features and functionality in the Online Archive, visit https://case-report.bbbnp.org/Account/Login and log into your account.
PLEASE NOTE: YOU MUST UPDATE YOUR PASSWORD TO PROCEED.
When you log into the Online Archive, click on “forgot my password”. A link will be emailed to you to change your password.
If you need Technical Support or wish to provide feedback concerning the Online Archive please contact Saveeta Dhanai at sdhanai@bbbnp.org.
Case Digests
Case Digests feature short summaries of key cases in several industries or topic areas. These digests were created by the former Advertising Self-Regulatory Council (ASRC). To access the full text of decisions of the National Advertising Division (NAD), National Advertising Review Board (NARB), Children’s Advertising Review Unit (CARU) and Electronic Retailing Self-Regulation Program, please contact Saveeta Dhanai, sdhanai@bbbnp.org. The full text of decisions issued by the Online Interest-Based Accountability Program are available above, at the Accountability Program tab.
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