BBB NP Snapshot

BBB National Programs (BBB NP) fosters trust, innovation, and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution and other programs.  BBB NP is the national self-regulatory unit of the former Council of Better Business Bureaus (CBBB). 

Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends.

Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory to emerging issues.

In 1971, the 4As, the Association of National Advertisers (ANA), and the American Advertising Federation (AAF) formed an alliance with the CBBB to create an independent self-regulatory body – the National Advertising Review Council (NARC).

In 2008, NARC welcomed as partners the Direct Marketing Association (DMA), Electronic Retailing Association (ERA) and Interactive Advertising Bureau (IAB).

In 2012, NARC rebranded as the Advertising Self-Regulatory Council (ASRC). You can read about the rebranding here.

ASRC Board of Directors

  • Beverly Baskin
    Interim President & CEO
    Council of Better  Business Bureaus
  • James Edmund Datri
    President & CEO
    American Advertising Federation (AAF)
  • David Grimaldi
    Executive Vice President of Public Policy
    Interactive Advertising Bureau (IAB)
  • Marla Kaplowitz
    President & CEO
    American Association of Advertising Agencies (4A’s)
  • Robert D. Liodice
    President & CEO
    Association of National Advertisers (ANA)
  • Carla R. Michelotti
    Carla Michelotti LLC
  • Eric Mower – ASRC Board Chair Emeritus
    Chairman & CEO
    Eric Mower and Associates
  • George Schell – ASRC Board Chair
  • Susan Whaley
    Vice President and General Counsel – North America Global Go-To-Market and Global Practices
    Procter & Gamble

Self-Regulatory Programs

 To ensure the credibility of and impartiality in the self-regulation system, the advertising review process operates under the administrative purview of the CBBB. Established to provide guidance and set standards of truth and accuracy for national advertisers, ASRC sets the policies for the:

  • Children’s Advertising Review Unit
  • Electronic Retailing Self-Regulation Program
  • National Advertising Division
  • National Advertising Review Board
  • Online Interest-Based Accountability Program

User-Friendly Dispute Resolution

The advertising industry’s self-regulatory system offers a user-friendly forum for dispute resolution. Parties are welcome to contact directly the attorney handling their matter. Participants can expect a courteous and patient explanation of the process, the applicable procedures and the presentation of  briefs.

You can reach any member of our staff  by email. For immediate assistance, please contact Anderson Calixte  at