BBB NP Snapshot

BBB National Programs (BBB NP) fosters trust, innovation, and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution and other programs.

Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends.

Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory to emerging issues.

BBB National Programs Board of Directors

Click here to view a listing of the BBB NP Board of Directors.

Self-Regulatory Programs

To ensure the credibility of and impartiality in the self-regulation system, the advertising review process is operated by BBB NP.  BBB NP sets the policies for the:

  • Children’s Advertising Review Unit
  • Electronic Retailing Self-Regulation Program
  • National Advertising Division
  • National Advertising Review Board
  • Digital Advertising Accountability Program

User-Friendly Dispute Resolution

The advertising industry’s self-regulatory system offers a user-friendly forum for dispute resolution. Parties are welcome to contact directly the attorney handling their matter. Participants can expect a courteous and patient explanation of the process, the applicable procedures and the presentation of  briefs.

You can reach any member of the staff  by email. For immediate assistance, please contact Anderson Calixte  at