Posts by Anderson

NARB Recommends Goya Discontinue Claim that Excelsior Pasta is “La pasta favorita de Puerto Rico,” Following Challenge by Maker of Ronzoni Pasta

A panel of NARB has found that Goya Foods, Inc.’s claim that its Excelsior brand pasta is “La pasta favorita de Puerto Rico” (translated as “The Favorite Pasta of Puerto Rico” or “Puerto Rico’s Favorite Pasta”) (the “Favorite Claim” or “Claim) is an unsupported objective preference claim and should be withdrawn.A panel of the National Advertising Review Board (NARB) has found that Goya Foods, Inc.’s claim that its Excelsior brand pasta is “La pasta favorita de Puerto Rico” (translated as “The Favorite Pasta of Puerto Rico” or “Puerto Rico’s Favorite Pasta”) (the “Favorite Claim” or “Claim) is an unsupported objective preference claim and should be withdrawn.

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Kimberly-Clark Corporation Discontinues “Wet to Dry in 10 Seconds” (Or Less) Claim for Huggies Snug & Dry Diapers

Kimberly-Clark Corporation stated that it will permanently discontinue the challenged express claim “Wet to Dry in 10 Seconds” (or less) (*time to absorb 50 ml of fluid below the liner) in online advertising and on packaging for its Huggies Snug & Dry Diapers, following a challenge before NAD by P&G, maker of Pampers Diapers.

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NAD Recommends Bayer Discontinue Comparative Superiority Claims for Aleve Following Johnson & Johnson Challenge; Advertiser to Appeal

NAD has recommended that Bayer Healthcare LLC discontinue the claims “Proven Better on Pain than Tylenol Extra Strength” and “Proven Better on Pain than Tylenol,” following a challenge by Johnson & Johnson Consumer Inc., maker of Tylenol products. The advertiser has said it will appeal NAD’s findings to NARB.

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Direct Selling Self-Regulatory Council Refers Health-Related Product Claims and Income Representations by Aloe Veritas, Inc. to the Federal Trade Commission

DSSRC has referred certain marketing claims made by Aloe Veritas, Inc. (“Aloe Veritas” or the “Company”) for its wellness and skincare products to the FTC for possible enforcement action after the Company failed to provide a statement indicating whether it will comply with DSSRC’s recommendations to modify or discontinue such claims.

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NAD Finds NFL’s Claims Regarding AT&T’s Discontinuance of the NFL Network on its DIRECTV NOW and U-Verse Platforms are Supported

NAD has concluded that NFL Enterprises LLC provided a reasonable basis for the challenged express claims that AT&T decided to discontinue carrying the NFL Network on its DIRECTV NOW and U-verse platforms. The claims were challenged by AT&T Services, Inc. and DIRECTV, LLC (collectively AT&T) and appeared in an integrated marketing campaign consisting of emails, a website, and television advertising.

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