Posts by rgiardina

Advertising Self-Regulation Reaches the 2020 Election Cycle: BBB National Programs Watchdog Releases Latest Political Ads Report

Arlington, VA –April 14, 2020– Building upon its longstanding work in the digital privacy arena, BBB National Programs’ Digital Advertising Accountability Program (DAAP) today published its second report on 2020 trends in political advertising. The report provides a snapshot of political advertising in a 2020 campaign season that has been disrupted by the impact of the novel coronavirus, as well as a look at advertisers’ compliance with the Digital Advertising Alliance’s Political Advertising Principles, published in 2018 and enforced by DAAP. In this latest report, DAAP found that, of 348...

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Creekside Natural Therapeutics to Discontinue Advertising Claims for Focused Mind Jr. Dietary Supplement Following NAD Challenge

New York, NY – April 13, 2020 – The National Advertising Division has recommended that Creekside Natural Therapeutics LLC discontinue “clinically proven,” performance, ingredient, and comparative claims for its Focused Mind Jr. dietary supplement, following a challenge by the Council for Responsible Nutrition (“CRN”). Initially, NAD referred this matter to the Federal Trade Commission for possible enforcement action because the advertiser failed to file an Advertiser’s Statement either agreeing to comply with NAD’s recommendations or appealing the decision to the NARB. However, after this...

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NARB Finds Supported the Claims that Aleve is “Proven Better On Pain” than Tylenol Extra Strength For First Six Hours After Ingestion

New York, NY – April 6, 2020 – A panel of the National Advertising Review Board (“NARB”) has determined that Bayer Healthcare LLC has properly supported the claims that Aleve is “Proven Better on Pain than Tylenol Extra Strength” and “Proven Better on Pain than Tylenol,” but has recommended that the advertiser modify such claims by adding a clear and conspicuous disclosure that the asserted pain-relief superiority is based on clinical data from the first six hours after initial dosing. NARB is the appellate unit of the advertising industry’s system of self-regulation. The advertising at...

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NAD Fast-Track SWIFT

Decisions in 20 business days: Use of the Fast-Track SWIFT process will allow parties to receive an NAD decision within 20 business days from the initiation of the case. Learn more.

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BBB National Programs’ National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims

Amid Wave of COVID-19-Related Disruptions in US Justice System, Concurrent with Sharp Rise in Internet Use, Streamlined Digital Mechanism Enables Quick Resolution of Claims New York, NY — April 2, 2020 — With state and federal courts across the country suspending trials and other legal proceedings to help contain the coronavirus pandemic, BBB National Programs, Inc.’s National Advertising Division (NAD) today launched its NAD Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge process. This timely new resource for the industry addresses the need for quick resolution of truth...

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