Advertising to Children

CARU’s basic activities are the review and evaluation of child-directed advertising in all media, and online privacy practices as they affect children. When these are found to be misleading, inaccurate, or inconsistent with CARU’s guidelines,  CARU seeks change through the voluntary cooperation of advertisers.

To learn more about CARU, please contact Dona J. Fraser, Director, at, or Jay Black, Business Development, at