The Accountability Program

Accountability Program brings up-front notice of tailored advertising to websites, mobile apps

Arlington, VA – January 28, 2019 – Today, the Online Interest-Based Advertising Accountability Program released new decisions detailing its efforts to bring website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. The privacy watchdog’s latest actions are the result of consumer complaints filed with the Better Business Bureau and focus on providing enhanced notice to end users when they interact with the websites of popular brands. Publishers Clearing House, a direct marketing company that...

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Accountability Program Bolsters Consumer Choice about Persistent ID, Location Use for Targeted Advertising

Arlington, VA – December 10, 2018 – The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising. “Making opt-out tools easy to use and ensuring they are clearly described are essential components of the DAA Principles,” said Jon Brescia,...

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Privacy Roundup Brings App and Website Publishers into Compliance with Industry Standards for Digital Privacy

Arlington, VA – September 26, 2018 – Today, the Online Interest-Based Advertising Accountability Program released new cases that continue its mission to bring mobile app and website publishers into compliance with the Digital Advertising Alliance’s Self-Regulatory Principles, which outline best practices for digital ad privacy. The privacy watchdog’s latest cases highlight its efforts to ensure that consumers are given “enhanced notice” about data collection for targeted advertising (also known as interest-based advertising or IBA) when they interact with brands on their smartphones and...

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Like Data for Chocolate

Like Data for Chocolate Takeaways from a recent mobile video ads case Our recent Chocolate decision may seem complicated; it actually serves as an illustration of some very basic responsibilities from the DAA Principles. Collectively, companies’ responsibilities under the Principles all flow from two simple ideas. First, consumers need to know when interest-based advertising (IBA) happens on websites and mobile apps. Second, they should be able to opt out of it if they want to. These industry standards make it apparent that if you have a website or app and allow collection of IBA data, you...

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Privacy Watchdog Brings Transparency and Choice to Mobile Video Ads

Arlington, VA – August 20, 2018 – Today, the Online Interest-Based Advertising Accountability Program released the first decision under its newest enforcement initiative, bringing a video ad technology company into compliance with online privacy best practices. Vdopia, Inc.’s Chocolate, a mobile video ad exchange and mobile SDK mediation platform, updated its data privacy practices to ensure consumers are provided with notice and choice when video ads tailored to their interests are served through mobile apps. Through revisions to its privacy disclosures, its opt-out mechanisms, and...

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New Accountability Program Cases Highlight Websites’ Privacy Responsibilities

Arlington, VA – June 7, 2018 – The Online Interest-Based Advertising Accountability Program released two new decisions today, once again bringing increased transparency about online advertising practices to consumer-facing websites. The companies in these cases, Purple Innovation LLC and x19 Limited, adopted the Accountability Program’s recommendations to add real-time “enhanced notice” links on their websites where data is collected for interest-based advertising, or “IBA.” Purple, an online mattress retailer, came to the Accountability Program’s attention from a consumer complaint alleging...

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