CARU

Children’s Advertising Review Unit

CARU Finds Snap, Inc. Complies with COPPA. Company goes beyond minimal procedures to prevent under-age use.

CARU found that Snap, Inc. (“Snap”) takes effective measures to ensure that under-age children do not use its service. After carefully reviewing Snap’s procedures, CARU held that the company goes beyond the minimum requirements and incorporates higher-level safety design features to ensure that under-age children are not able to use Snapchat. Those procedures align with CARU’s Guidelines (“Guidelines”) that companies focus on implementing procedures to ensure privacy-by-design from the ground up, which it believes Snap does.

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CARU to Facebook: Improve Mechanisms for Blocking Under-13 Users; Facebook Agrees to Place Age-Gating Mechanisms in Mobile App to Prevent Children from Falsifying Age

New York, NY – May 1, 2019 – The Children’s Advertising Review Unit (CARU) recommended that Facebook, Inc. modify its mobile app to improve its mechanism to prevent underage users from circumventing the age screen. Facebook immediately implemented CARU’s recommendations. “We are pleased that Facebook now becomes the first company working with CARU to implement this requirement in the mobile environment,” said CARU Director, Dona J. Fraser. “CARU works with companies to ensure advertising and data collection practices comply with all relevant laws and our self-regulatory guidelines. We seek...

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CARU to Facebook: Improve Mechanisms for Blocking Under-13 Users

Facebook Agrees to Place Age-Gating Mechanisms in Mobile App to Prevent Children from Falsifying Age   New York, NY – May 1, 2019 – The Children’s Advertising Review Unit (CARU) recommended that Facebook, Inc. modify its mobile app to improve its mechanism to prevent underage users from circumventing the age screen. Facebook immediately implemented CARU’s recommendations. “We are pleased that Facebook now becomes the first company working with CARU to implement this requirement in the mobile environment,” said CARU Director, Dona J. Fraser. “CARU works with companies to ensure...

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CARU’s Not Kitten Around During Review of Outfit7’s ‘My Talking Tom’ App, Recommends Modifications; Company Says It Will Do So

New York, NY –March 6, 2019–The Children’s Advertising Review Unit has recommended that Outfit7 Ltd. modify its “My Talking Tom” app to better disclose advertising content, prevent inappropriate ads from displaying. The company has agreed and will do so. “The mobile app environment is constantly changing and creators of apps directed to children need to be mindful that new advertising techniques may not comply with CARU’s guidelines” said CARU director Dona J. Fraser. CARU is an investigative unit of the advertising industry’s system of self-regulation. It is administered by the...

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Self-Regulatory Watchdogs Refer App Developer HyperBeard to Federal Trade Commission

Company failed to participate in self-regulation Arlington, VA – March 5, 2019 – Two industry self-regulatory units of the Council of Better Business Bureaus today referred the mobile app developer HyperBeard to the Federal Trade Commission (FTC) for failure to participate in a self-regulatory review process looking into data privacy practices related to children and advertising. The referral follows a joint inquiry by the Online Interest-Based Advertising Accountability Program and the Children’s Advertising Review Unit (CARU) into HyperBeard’s compliance with the Digital Advertising...

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Bullying Includes Water Balloon! CARU Says ZURU Ads Violate Children’s Advertising Rules; Company Says Future Advertising Will Comply

New York, NY – January 31, 2019 – Children throwing water balloons at unsuspecting adults may seem like child’s play, but the Children’s Advertising Review Unit (CARU) has found that it violates the Core Principle 7 of CARU’s Self-Regulatory Program for Children’s Advertising.   CARU is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Television advertising for ZURU Toys Bunch of Balloons came to CARU’s attention through CARU’s routine monitoring practices.  Following its review, the key issue before...

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