About Us – CARU

About CARU

CARU is the children’s arm of the advertising industry’s self-regulation program and evaluates child-directed advertising and promotional material in all media to advance truthfulness, accuracy and consistency with its Self-Regulatory Program for Children’s Advertising and relevant laws.

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Academic Advisory Board

CARU’s Academic/Expert Advisory Board includes leading experts in education,
communication, child development, child mental health, marketing and nutrition.
These advisors provide CARU with guidance on child psycholo gy and behavioral
issues, market trends and research, and other issues as they relate to advertising and
marketing to children. Members of the Advisory Board also consult with CARU on
individual cases and participate in the review and revision of the principles and
guidelines of the self-regulatory program.

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