DSSRC Press Release

Direct Selling Self-Regulatory Council Refers Health-Related Product Claims and Income Representations by Aloe Veritas, Inc. to the Federal Trade Commission

DSSRC has referred certain marketing claims made by Aloe Veritas, Inc. (“Aloe Veritas” or the “Company”) for its wellness and skincare products to the FTC for possible enforcement action after the Company failed to provide a statement indicating whether it will comply with DSSRC’s recommendations to modify or discontinue such claims.

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Director’s Note

The Council of Better Business is excited to announce the creation of a new advertising self-regulation program called the Direct Selling Self-Regulatory Council (DSSRC). The goals of the program are to provide independent, impartial and comprehensive monitoring of direct selling companies on an industry-wide basis and address income representations (including lifestyle claims) and product claims by companies and salesforce members with an emphasis on claims disseminated on social media platforms. The program will include a robust challenge mechanism (please see DSSRC Procedures) of...

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Direct Selling Self-Regulatory Council Established to Proactively Increase Oversight of Direct Sellers Program created by Direct Selling Association will be administered by the Council of Better Business Bureaus

New York, NY – (January 9, 2019) – A new industry self-regulatory program will actively monitor the direct-selling marketplace to help “ensure high standards of integrity and business ethics as the guiding principles for all direct selling companies in the marketplace.” The Direct Selling Self-Regulatory Council (DSSRC) was created by the Direct Selling Association (DSA) and will administered by the Council of Better Business Bureaus (CBBB). The board of directors of DSA, the national trade association for direct sellers, unanimously approved the establishment of a third party...

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