ERSP

Electronic Retailing Self-Regulation Program

ERSP Reviews Advertising for United States Tax Lien Association, Recommends Marketer Modify or Discontinue Certain Claims

ERSP has recommended that USTLA modify or discontinue claims made in online and print advertising for its real estate and tax lien certificate investing program.

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Alo Yoga Agrees to Modify Instagram Posts to Disclose Material Connection between Company and Influencers After ERSP Review of Social Media Advertising

ERSP has recommended that Alo, LLC (“Alo Yoga”) modify certain Instagram posts to disclose the material connection between the company and its influencers and continue monitoring Alo Yoga influencers to ensure their compliance with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising (FTC Guides).

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Investing Daily Agrees to Modify Advertised Claims for Personal Finance Program Following Recommendations of Electronic Retail Self-Regulation Program (ERSP)

New York, NY – Feb. 19, 2019– The Electronic Retailing Self-Regulation Program (ERSP) has recommended that Investing Daily, a division of Capitol Information Group, Inc., modify or discontinue certain claims for the Personal Finance program, the company’s subscription service for investment recommendations. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP through an anonymous competitive challenge. The Marketer explained that Personal...

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Hormone Gel Cannot Make Health Benefit Claims; Somaderm Agrees to Modify, Discontinue Certain Claims After ERSP Review of Its Advertising

New York, NY – Jan. 23, 2019 – New U Life, Inc., the makers of Somaderm Gel, have agreed to modify or discontinue certain health benefit claims in its online advertising of the product, following recommendations from the Electronic Retailing Self-Regulation Program. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. According to the marketer, Somaderm Gel is a transdermal human growth hormone (HGH)...

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ERSP Reviews Advertising for “KollaJell” Dietary Supplement And Recommends Marketer Modify, Discontinue Certain Claims

New York, NY – Nov. 27, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended Certified Nutraceuticals Inc., modify or discontinue claims made in online advertising for its KollaJell dietary supplement. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. KollaJell is a dietary supplement composed of jellyfish collagen hydolysate which purports to have a variety of health benefits....

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ERSP Recommends VitaminVape Modify, Discontinue Certain Claims for ‘VitaminVape Vitamin B12 Vaporizer’

New York, NY – October 29, 2018– The Electronic Retailing Self-Regulation Program (ERSP) has recommended VitaminVape, Inc. modify or discontinue claims made in online advertising for VitaminVape Vitamin B12 Vaporizer. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program. VitaminVape is a small, personal vaporizer which purports to administer vitamin B12 to consumers through inhalation. ERSP reviewed...

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