ERSP

Electronic Retailing Self-Regulation Program

ERSP Refers Advertising for Alo Yoga to FTC for Further Review

New York, NY – Oct. 18, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has referred direct response advertising for Alo Yoga to the Federal Trade Commission (FTC) after the marketer declined to state whether it would comply with ERSP’s recommendations to modify or discontinue certain advertisements. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to its ongoing monitoring program. The claims at issue included social...

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ERSP Refers Advertising Claims for Automation Riches to FTC After Marketer Fails to Respond to ERSP Inquiry

New York, NY – Oct. 12, 2018 – The Electronic Retailing Self-Regulation Program has referred direct-response advertising for Automation Riches to the Federal Trade Commission (FTC) after the marketer declined to participate in the ERSP inquiry. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to ERSP’s attention pursuant to an anonymous competitor challenge. The core advertising claims identified by ERSP included earnings claims (“If I showed you a proven, legal...

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ERSP Finds Green Chef Can Support Certain Claims for its Meal Delivery Service, Recommends Marketer Modify or Discontinue Other Claims

New York, NY – Sept. 19, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has determined that Green Chef, Inc. can support certain claims for its meal delivery service, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous competitor challenge. ERSP reviewed online advertising claims that included: “Organic Meal Kits” “Green Chef is proud...

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ERSP Finds Purple Innovation, LLC Can Support Certain Claims for Purple Mattresses; Recommends Marketer Modify, Discontinue Other Claims

New York, NY – August 30, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has found that Purple Innovation, LLC can support certain claims for Purple Mattresses, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to an anonymous challenge. ERSP reviewed website and online video advertising claims for Purple and identified several claims for review,...

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ERSP Finds Reliefband Can Support Certain Claims for Anti-Nausea Product; Recommends Marketer Modify, Discontinue Other Claims

New York, NY – July 20, 2018 – The Electronic Retailing Self-Regulation Program (ERSP) has found that Reliefband Technologies, LLC can support certain claims for Reliefband, wearable technology designed to alleviate symptoms primarily associated with motion sickness, but recommended the marketer modify or discontinue other claims. ERSP is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The marketer’s advertising came to the attention of ERSP pursuant to its ongoing monitoring program. ERSP reviewed...

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Peter C. Marinello

Peter C. Marinello Vice President Peter C. Marinello is the Director of the Electronic Retailing Self Regulation Program (ERSP) and a Vice President of BBB National Programs. Peter has over 25 years of experience in advertising self-regulation starting as a staff attorney at the National Advertising Division (NAD) of the former Council of Better Business Bureaus, Inc., in March of 1993 and later becoming NAD Associate Director in 1998. In 2004, Peter was asked to direct a new advertising self-regulatory program for the direct response industry called the Electronic Retailing Self-Regulation...

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