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Supporting Self-Regulation

Advertising industry self-regulation is funded entirely by the business community and administered by BBB National Programs, Inc. (BBB NP). It is through BBB NP National Partnership Program that individual advertisers become leaders in advancing self-regulation. The Advertising Self-Regulatory Council  establishes the policies and procedures for the National Advertising Division (NAD) of the Council of Better Business Bureaus, the CBBB’s Children’s Advertising Review Unit (CARU), the National Advertising Review Board (NARB),  the Electronic Retailing Self-Regulation Program (ERSP) and the...

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