NAD

National Advertising Division Finds Snow Joe Water Pressure and Water Flow Claims Relevant to Consumers, But Recommends More Conspicuous Qualifying Language to Prevent Claims from Being Misleading

New York, NY – Jan. 28, 2020 – The National Advertising Division (NAD) recommended that Snow Joe, LLC modify challenged claims regarding the water pressure and water flow of its Sun Joe Pressure Washers, following a challenge by the Pressure Washer Manufacturers’ Association (“PWMA”), a trade association comprised of pressure washer manufacturers.  The challenged claims appeared in Sun Joe product packaging, Snow Joe’s website, and other retail sites that advertise Sun Joe pressure washers. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a...

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National Advertising Division Finds that Certain Cellular Health Claims for Basis Dietary Supplement are Supported

New York, NY – Jan. 27, 2020 – The National Advertising Division determined that Elysium Health, Inc. had submitted evidence sufficient to reasonably demonstrate that nicotinamide adenine dinucleotide (“NAD+”) plays a key role in cellular metabolism and mitochondrial health, and that NAD+ levels decrease with age.  Further, the National Advertising Division determined that the advertiser produced competent and reliable scientific evidence demonstrating that a daily serving of its Basis Dietary Supplement (“Basis”) raised whole blood NAD+ levels in people 40-60 years old, thus supporting...

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National Advertising Division Refers Advertising Claims Made by Creekside Natural Therapeutics to Federal Trade Commission

New York, NY – January 15, 2020 – The National Advertising Division has referred advertising claims made by Creekside Natural Therapeutics, LLC for its Focused Mind Jr. dietary supplement to the Federal Trade Commission for further review, following a challenge by the Council for Responsible Nutrition (“CRN”). NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB NP’s self-regulatory and dispute resolution programs. The express claims challenged by CRN appeared in online advertising. Focused Mind Jr. is a dietary supplement for...

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NAD Finds Home Chef’s “More Flexibility than HelloFresh” Claims Supported but Recommends it Modify Certain “Customize It” Claims

New York, NY – Jan. 15, 2020 – The National Advertising Division concluded that Relish Labs, LLC d/b/a Home Chef provided a reasonable basis for its claims that Home Chef meal kit delivery service, with its Customize It feature, offers consumers more flexibility than HelloFresh, following a challenge by Grocery Delivery E-Services, USA d/b/a HelloFresh, a competing meal kit delivery service. However, NAD recommended that the advertiser modify or discontinue other challenged claims for its Home Chef meal kit delivery service. The challenged claims appeared in website, social media,...

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National Advertising Division Refers Advertising Claims Made by International Institute of Health to Federal Trade Commission

New York, NY – January 14, 2020 – The National Advertising Division has referred advertising claims made by International Institute of Health for its Black Gold dietary supplement to the Federal Trade Commission for further review. The advertiser did not respond to NAD’s requests to provide substantiation for its claims. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB NP’s self-regulatory and dispute resolution programs. As part of NAD’s routine monitoring program, NAD requested substantiation for internet advertising claims...

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Certain Advertising Claims for iQ Natural Flooring Permanently Discontinued Following NAD Challenge

New York, NY – Jan. 14, 2020 – Tarkett USA, Inc. stated that it will permanently discontinue certain challenged express claims for its iQ Natural Flooring product in brochures and website advertising, following a challenge before the National Advertising Division by competitor Armstrong Flooring, Inc. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB NP’s self-regulatory and dispute resolution programs. The claims challenged by Armstrong included: Express Claims: “a new plasticizer . . . increases iQ Natural’s total natural and...

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