NAD

NAD Refers Nectar Sleep to FTC After Advertiser Fails to Comply with NAD Decision

New York, NY – December 10, 2019 – The National Advertising Division has referred advertising by Nectar Sleep LLC to the Federal Trade Commission for further review after finding that the advertiser did not make a bona fide effort to comply with an earlier NAD decision. In its July 2019 decision, NAD recommended that Nectar discontinue advertising claims for the company’s Nectar Mattress that were challenged by Tuft & Needle, LLC, maker of competing mattresses. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB NP’s...

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NAD Determines that AT&T Has a Reasonable Basis for its Qualified “Best Wireless Network” Claim But Recommends AT&T Discontinue “5G Evolution, The First Step to 5G” Claim, Following T-Mobile Challenge; Advertiser to Appeal

New York, NY – December 9, 2019 – The National Advertising Division determined that AT&T Services, Inc. has a reasonable basis for its “best wireless network according to America’s biggest test” claim.  However, NAD recommended modification to the disclosures used to qualify AT&T’s “best wireless network” claim. NAD further determined that AT&T’s “just okay is not okay” claim and related vignettes do not falsely denigrate competitors and were supported. Finally, NAD recommended that AT&T discontinue its “5G Evolution” and “5G Evolution, The First Step to 5G” claims. The...

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NAD Recommends Nexus Formulas Discontinue Certain Challenged Claims for Plavinol, Following Challenge by the Council for Responsible Nutrition

New York, NY – November 26, 2019 – The National Advertising Division recommended that Nexus Formulas, LLC discontinue certain challenged product performance, ingredient, and safety claims, as well as doctor recommended claims and testimonials for its Plavinol dietary supplement, following a challenge by the Council for Responsible Nutrition (“CRN”). NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB NP’s self-regulatory and dispute resolution programs. The express claims challenged by CRN appeared in internet advertising. ...

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National Advertising Division Refers Advertising Claims by Guardian Technologies for its GermGuardian and PureGuardian Air Purifiers to FTC After Advertiser Refuses to Comply with Recommendations

NAD has referred advertising claims made by Guardian Technologies, LLC to the Federal Trade Commission for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain HEPA performance claims for its GermGuardian and PureGuardian air purifiers and replacement filters. This challenge was initiated by Dyson, Inc., maker of competing air purification products.

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NAD Recommends Reckitt Benckiser Discontinue Certain Challenged Claims for Air Wick Scented Oil

NAD recommended that Reckitt Benckiser LLC discontinue certain challenged claims for Air Wick Scented Oil, following a challenge by The Procter & Gamble Company, maker of Febreze Air Fresheners.

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NAD Recommends Skyline Discontinue Certain Performance Claims for its Guard Dog Pepper Spray Following Challenge by SABRE

NAD has recommended that Skyline USA, Inc. discontinue certain performance claims for its Guard Dog pepper spray relating to its range, effectiveness, capacity, and ability to ensure assailant identification days after use. The claims for this personal defense device sold on the consumer market, were challenged by SABRE, a subsidiary of Security Equipment Corporation.

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