NAD Press Releases

NAD Recommends Procter & Gamble Discontinue Television Commercial For Its Tide Pods Making Unsupported Comparative Superiority Claims

New York, NY – May 2, 2019 – Following a challenge by Church & Dwight, the National Advertising Division recommended that Procter & Gamble discontinue a television commercial for its Tide Pods, having found that it reasonably conveys the unsupported message that a single Tide Pods capsule is markedly superior to an entire bottle of Arm & Hammer detergent, regardless of the stain or soil type, and the falsely disparaging message that Arm & Hammer laundry detergent is ineffective. NAD is an investigative unit of the advertising industry’s system of self-regulation and is...

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NAD Finds Comparative FDA-Approved Label Indications Claims For Claritin-D vs. Flonase Supported But Execution Of Claims Problematic.

New York, NY – April 29, 2019 – Following a challenge by GlaxoSmithKline Consumer Healthcare, Inc. (“GSK”), NAD concluded that Bayer Healthcare LLC provided a reasonable basis for its claim that, based on the parties’ respective FDA-approved labels, Claritin is indicated to relieve 8 symptoms of allergies (i.e., sneezing, runny nose, nasal congestion, itching of the nose, itchy eyes, watery eyes, itching of the throat, and sinus congestion and pressure) and the leading allergy spray (Flonase) is only indicated to relieve the first six of these symptoms (i.e., not sinus congestion and...

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NAD Recommends Goya Discontinue Claim that Excelsior Pasta is “Puerto Rico’s Favorite Pasta;” Goya to Appeal

New York, NY –April 11, 2019– The National Advertising Division has recommended that Goya Foods, Inc. discontinue its claim that Excelsior brand pasta is “Puerto Rico’s Favorite Pasta.”  The decision followed a challenge by Riviana Foods Inc., maker of the competing Ronzoni pasta brand.  Goya has stated that it will appeal NAD’s decision. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. The claim that Excelsior is “Puerto Rico’s Favorite Pasta” appeared in Spanish-language advertising,...

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NAD Finds Two Frontier Communications Commercials Falsely Disparage Spectrum and Recommends They Be Discontinued.

New York, NY – April 9, 2019 – Following a challenge by Charter Communications, the National Advertising Division recommended that Frontier Communications discontinue two television commercials for its FiOS internet service, having found that they reasonably convey the unsupported and falsely disparaging message that Spectrum’s upload or download speeds are insufficient for the routine consumer tasks portrayed.  During the course of the proceeding, the advertiser had agreed to discontinue a separate radio advertisement that Charter argued falsely disparaged cable companies. NAD is an...

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NARB Recommends Dyson Modify or Discontinue Certain Claims, Approves Others, For Dyson Purifier Fans, Following Guardian Technologies Challenge

New York, NY – April 08, 2019 – A panel of the National Advertising Review Board (“NARB”) has found that Dyson, Inc. did not provide a reasonable basis for two advertising claims for Dyson’s purifier fans Pure Hot & Cool Link and Pure Cool Link (the “Dyson Fans”), and recommended that they be modified or discontinued.  In the same proceeding, NARB found in favor of Dyson on three other issues. The advertising at issue had been challenged by Guardian Technologies, LLC (“Guardian”) before the National Advertising Division (“NAD”), an investigative unit of the advertising industry’s system...

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NAD Finds BISSELL’s “#1 Carpet Cleaning Brand” Claim Unsupported; Recommends Discontinuance Of Claim.

New York, NY – April 4, 2019 – The National Advertising Division has recommended that BISSELL Homecare Inc. discontinue its claim, “#1 Carpet Cleaning Brand” following a challenge by Reckitt Benckiser, maker of Resolve Carpet Cleaner products. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. BISSELL contended, among other things, that, its “#1” claim is supported by unit sales of its manual carpet formula, carpet cleaning machines, carpet cleaning formula for use in its machines and vacuum...

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