NARB

National Advertising Review Board

NAD Recommends that Traeger Pellet Grills Discontinue Falsely Denigrating Taste Claims For Food Cooked on Propane Gas Grills

New York, NY – December 12, 2019 – The National Advertising Division has determined that Traeger Pellet Grills LLC’s claims that food cooked on a propane grill “tastes like gas” (or “tastes like ass”) were not puffery, but, rather, unsupported objectively provable (and falsely denigrating) taste claims and recommended that they be discontinued.  The claims for the advertiser’s Traeger Grills were made in commercials appearing on YouTube, Facebook, on its website and elsewhere, and were challenged by Char-Broil, LLC, maker of competing charcoal, gas and other grills. NAD is an...

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National Advertising Review Board (NARB) of the BBB National Programs Announces its Distinguished 2020 NARB Panel Members from Leading Companies, Advertising Agencies, and Universities

New York, NY – December 12, 2019 – BBB National Programs, Inc. (BBB NP) is pleased to announce the 2020 National Advertising Review Board (NARB) Panel Members for 2020. The NARB Panel Members are selected for their standing and expertise in the advertising field to serve with the advertising industry’s only peer-review organization. NARB is the appellate body for the advertising industry’s program of self-regulation. Parties to a National Advertising Division (NAD) matter may appeal (or, in the case of the challenger, petition for a right to appeal) the decision to a five-member NARB...

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NARB Recommends Goya Discontinue Claim that Excelsior Pasta is “La pasta favorita de Puerto Rico,” Following Challenge by Maker of Ronzoni Pasta

A panel of NARB has found that Goya Foods, Inc.’s claim that its Excelsior brand pasta is “La pasta favorita de Puerto Rico” (translated as “The Favorite Pasta of Puerto Rico” or “Puerto Rico’s Favorite Pasta”) (the “Favorite Claim” or “Claim) is an unsupported objective preference claim and should be withdrawn.A panel of the National Advertising Review Board (NARB) has found that Goya Foods, Inc.’s claim that its Excelsior brand pasta is “La pasta favorita de Puerto Rico” (translated as “The Favorite Pasta of Puerto Rico” or “Puerto Rico’s Favorite Pasta”) (the “Favorite Claim” or “Claim) is an unsupported objective preference claim and should be withdrawn.

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NARB Refers Advertising Claims Made by J-B Weld Company to Federal Trade Commission After Company Declines to Comply with NARB Recommendations

NARB has referred advertising claims made by J-B Weld Company, LLC to the FTC for review after the company declined to comply with NARB’s recommendations regarding discontinuation of “Made in USA” advertising claims made on certain product packaging and in online advertisements for its silicon and epoxy adhesive products.

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NARB Recommends AT&T Modify, Discontinue 99% Reliability Claims for its Internet Services, Approves Other Monadic Claims, Following Charter Challenge

A panel of NARB has found that AT&T Services, Inc.’s claims that its internet services delivers over 99% reliability, made in certain advertisements, are unsupported and recommended that the claims be discontinued or modified.

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NARB Recommends AT&T Discontinue Comparative Reliability Claim in its “Historic Launch” Commercial, Following Comcast Challenge

NARB Recommends AT&T Discontinue Comparative Reliability Claim in its “Historic Launch” Commercial, Following Comcast Challenge

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