NARB

National Advertising Review Board

NARB Recommends AT&T Discontinue Comparative Reliability Claim in its “Historic Launch” Commercial, Following Comcast Challenge

NARB Recommends AT&T Discontinue Comparative Reliability Claim in its “Historic Launch” Commercial, Following Comcast Challenge

Read More

NARB Refers Advertising Claims Made by Doskocil to Federal Trade Commission After Company Fails to Comply with NARB Recommendations

NARB has referred advertising claims made by Doskocil Manufacturing Company, Inc., doing business as Petmate, to the FTC for review after the company failed to take good faith steps to comply with NARB’s recommendations regarding discontinuation of challenged antimicrobial protection claims.

Read More

NARB Recommends Modification of Advertising Claims for Sonicare DiamondClean Electric Toothbrush; Upholds Validity of Philips Oral Healthcare Clinical Study

A panel of the NARB has recommended that Philips Oral Healthcare, Inc., modify certain advertising claims for the company’s Sonicare DiamondClean electric toothbrush. The advertising at issue had been challenged by P&G, manufacturer of the competing Oral-B brand electric toothbrushes, before the NAD.

Read More

NARB Recommends Chattem Discontinue Certain Claims for ACT Dry Mouth Mouthwash and ACT Dry Mouth Lozenges; Approves Others

A panel NARB has recommended that Chattem, Inc. discontinue certain advertising claims for ACT Dry Mouth Mouthwash and ACT Dry Mouth Lozenges, while also approving others. The advertising at issue had been challenged by GlaxoSmithKline Consumer Healthcare, L.P., the manufacturer of the competing Biotene brand oral care products, before NAD.

Read More

NARB Recommends AT&T Modify or Discontinue One Advertisement, Approves Another, in its “More For Your Thing – That’s Our Thing” Campaign, Following T-Mobile Challenge

New York, NY – June 11, 2019 – A panel of the National Advertising Review Board (NARB) has found that an AT&T Services Inc. internet advertisement claiming “More for Your Stream Like a Boss Thing” conveys an unsupported superiority claim comparing AT&T to its competitors, and recommended that it be modified or discontinued.  In the same proceeding, NARB found in favor of AT&T with regard to its “Do Your Thing” commercial.  The advertising at issue had been challenged by T-Mobile USA, Inc. before the National Advertising Division (NAD). The NAD is an investigative unit of the...

Read More

NARB Recommends Doskocil Discontinue Implied Odor Reduction Claims for Cat Litter Pans, Following Van Ness Challenge

New York, NY – May 20, 2019 – A panel of the National Advertising Review Board (NARB) has found that Doskocil Manufacturing Company, Inc., doing business as Petmate, did not provide proper support for an implied odor-reduction benefit communicated by its antimicrobial protection claims for Petmate Cat Litter Pans, and recommended that such claims be discontinued.  The advertising at issue had been challenged by Van Ness Plastic Molding Company, a manufacturer of competing cat litter pans, before the National Advertising Division (NAD). The NAD is an investigative unit of the...

Read More