NARB Press Releases

NARB Recommends AT&T Modify, Discontinue 99% Reliability Claims for its Internet Services, Approves Other Monadic Claims, Following Charter Challenge

A panel of NARB has found that AT&T Services, Inc.’s claims that its internet services delivers over 99% reliability, made in certain advertisements, are unsupported and recommended that the claims be discontinued or modified.

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NARB Recommends AT&T Discontinue Comparative Reliability Claim in its “Historic Launch” Commercial, Following Comcast Challenge

NARB Recommends AT&T Discontinue Comparative Reliability Claim in its “Historic Launch” Commercial, Following Comcast Challenge

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NARB Refers Advertising Claims Made by Doskocil to Federal Trade Commission After Company Fails to Comply with NARB Recommendations

NARB has referred advertising claims made by Doskocil Manufacturing Company, Inc., doing business as Petmate, to the FTC for review after the company failed to take good faith steps to comply with NARB’s recommendations regarding discontinuation of challenged antimicrobial protection claims.

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NARB Recommends Modification of Advertising Claims for Sonicare DiamondClean Electric Toothbrush; Upholds Validity of Philips Oral Healthcare Clinical Study

A panel of the NARB has recommended that Philips Oral Healthcare, Inc., modify certain advertising claims for the company’s Sonicare DiamondClean electric toothbrush. The advertising at issue had been challenged by P&G, manufacturer of the competing Oral-B brand electric toothbrushes, before the NAD.

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NARB Recommends Chattem Discontinue Certain Claims for ACT Dry Mouth Mouthwash and ACT Dry Mouth Lozenges; Approves Others

A panel NARB has recommended that Chattem, Inc. discontinue certain advertising claims for ACT Dry Mouth Mouthwash and ACT Dry Mouth Lozenges, while also approving others. The advertising at issue had been challenged by GlaxoSmithKline Consumer Healthcare, L.P., the manufacturer of the competing Biotene brand oral care products, before NAD.

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NARB Recommends AT&T Modify or Discontinue One Advertisement, Approves Another, in its “More For Your Thing – That’s Our Thing” Campaign, Following T-Mobile Challenge

New York, NY – June 11, 2019 – A panel of the National Advertising Review Board (NARB) has found that an AT&T Services Inc. internet advertisement claiming “More for Your Stream Like a Boss Thing” conveys an unsupported superiority claim comparing AT&T to its competitors, and recommended that it be modified or discontinued.  In the same proceeding, NARB found in favor of AT&T with regard to its “Do Your Thing” commercial.  The advertising at issue had been challenged by T-Mobile USA, Inc. before the National Advertising Division (NAD). The NAD is an investigative unit of the...

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