NARB Press Releases

NARB Recommends AT&T Modify or Discontinue One Advertisement, Approves Another, in its “More For Your Thing – That’s Our Thing” Campaign, Following T-Mobile Challenge

New York, NY – June 11, 2019 – A panel of the National Advertising Review Board (NARB) has found that an AT&T Services Inc. internet advertisement claiming “More for Your Stream Like a Boss Thing” conveys an unsupported superiority claim comparing AT&T to its competitors, and recommended that it be modified or discontinued.  In the same proceeding, NARB found in favor of AT&T with regard to its “Do Your Thing” commercial.  The advertising at issue had been challenged by T-Mobile USA, Inc. before the National Advertising Division (NAD). The NAD is an investigative unit of the...

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NARB Recommends Doskocil Discontinue Implied Odor Reduction Claims for Cat Litter Pans, Following Van Ness Challenge

New York, NY – May 20, 2019 – A panel of the National Advertising Review Board (NARB) has found that Doskocil Manufacturing Company, Inc., doing business as Petmate, did not provide proper support for an implied odor-reduction benefit communicated by its antimicrobial protection claims for Petmate Cat Litter Pans, and recommended that such claims be discontinued.  The advertising at issue had been challenged by Van Ness Plastic Molding Company, a manufacturer of competing cat litter pans, before the National Advertising Division (NAD). The NAD is an investigative unit of the...

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NAD Finds “All In One” Claim Adjacent to Symptom List on Mucinex Label Not Misleading; Recommends Other Changes

New York, NY – May 13, 2019 – The National Advertising Division has found that Reckitt Benckiser, Inc.’s “All in One” claim when positioned adjacent to a list of symptoms treated by its Maximum Strength Mucinex Fast-Max Cold & Flu both on the product label and in a 30-second does not convey the misleading message that the product treats all cold and flu symptoms in one product, following a challenge by The Procter & Gamble Company, the maker of Vick’s DayQuil/Nyquil medications.  However, NAD recommended discontinuation of other challenged advertisements. NAD is an...

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NARB Recommends Eli Nutrition Discontinue Certain Antacid Claims Made for TummyZen Dietary Supplement, Approves Other Claims

New York, NY – May 9, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Eli Nutrition, Inc. discontinue certain advertising claims (while also approving others) made on product packaging and in online advertising for Eli Nutrition’s TummyZen  dietary supplement.  TummyZen is an antacid containing calcium carbonate and zinc.  The advertising at issue had been challenged by GlaxoSmithKline Consumer Healthcare, L.P., which sells Tums,  before the National Advertising Division (NAD).  The NAD is an investigative unit of the...

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NARB Recommends Comcast Modify Comparative Claims For Xfinity Service Following Challenge By DirecTV

New York, NY – April 23, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Comcast Communications, LLC modify its advertising to avoid making unsupported implied superiority claims. The advertising claims that were the subject of the panel’s review related to the comparison of Comcast’s Xfinity Television Service, a cable service with features of DirecTV, a competing satellite service operated by DirecTV, LLC. NARB is the appellate unit of the advertising industry’s system of self-regulation. It is administered by the Council of Better Business Bureaus. The...

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NARB Recommends Comcast Discontinue Implied Claims That AT&T “Deceives” Customers, But Can Continue Its “The Most Reliable Network” Claims

New York, NY – April 01, 2019 – A panel of the National Advertising Review Board (NARB) has recommended that Comcast Cable Communications, Inc. modify its advertising to avoid conveying the message that AT&T does not deliver the speed tier to which its customers subscribe or that AT&T deceives its customers as to said speed tier, the speed or reliability of its Internet service and the availability of AT&T Fiber.  However, NARB noted that Comcast could continue to comment in advertising on any limited availability of AT&T Fiber.  NARB also found that Comcast could continue to...

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