BBB NP Press Releases

NAD Recommends Cox Communications Modify or Discontinue Certain Comparative Performance Claims for its 1 Gbps and 300 Mbps Internet Service

NAD has recommended that Cox Communications, Inc. modify or discontinue certain comparative performance claims for its 1 Gbps and 300 Mbps internet service in two video commercials, following a challenge by AT&T Services, Inc.

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NAD Finds Perdue Farms’ Artwork and “Raised Cage Free” Advertising Claims for its Non-Organic Fresh Chicken Product Line Not Misleading

NAD has concluded that claims made on product packaging, in online advertising, and television commercials for Perdue Farms, Inc.’s Perdue brand non-organic fresh chicken product line do not reasonably convey misleading implied claims about the conditions under which Perdue’s chickens are raised. The claims were challenged by Tyson Foods, Inc.

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NAD Recommends Pfizer Discontinue “Nothing’s Been Proven to Last Longer than Advil” Claim Following Challenge by Bayer

Following a challenge by Bayer Healthcare, LLC, the NAD recommended that Pfizer Consumer Healthcare discontinue challenged durational parity claims that “Nothing’s been proven to last longer than Advil” and “Nothing works . . . longer than Advil,” for its Advil over-the-counter pain medication.

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NAD Recommends Spectrum Disclose Limitations to Comparative Savings Claims for Spectrum Mobile Following T-Mobile Challenge; Advertiser to Appeal

NAD recommended that Charter Communications, Inc. d/b/a Spectrum modify comparative savings claims, encouraging consumers to switch from T-Mobile to Spectrum Mobile, to clearly and conspicuously disclose limitations on the offer and material differences between the services. The claims were challenged by T-Mobile USA, Inc. and appeared in commercials that aired on television and the internet (including on YouTube) as well as Spectrum’s website.

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Privacy Watchdog Provides Consumers Notice and Choice about Ads on Restaurant Websites and Weight Loss App

Arlington, VA – September 5, 2019 – The Digital Advertising Accountability Program, the BBB National Programs’ privacy watchdog, released two new actions today covering the data privacy practices of Dine Brands Global, known for its restaurant brands IHOP and Applebee’s, and the exercise app publisher FitNow. The Accountability Program, which has been enforcing self-regulatory privacy principles since 2011, brought the companies up to spec with industry best practices for opt-out tools and enhanced notice. Monitoring the websites of major brands The DAA Principles bring privacy best...

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NAD Finds Two Verizon Commercials Featuring Consumer Testimonials Not Misleading; Recommends that Two Others be Discontinued or Modified

NAD has found no unsubstantiated challenged claims in two Verizon Wireless commercials featuring a “paid real customer story,” in which a customer describes an aspect of their Verizon Wireless service, following a challenge by AT&T Services, Inc. However, NAD determined that two other Verizon commercials contain unsubstantiated claims and recommended that they be discontinued or modified.

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