BBB NP Press Releases

BBB National Programs’ National Advertising Division Launches NAD Fast-Track SWIFT, an Expedited Challenge Process for Certain Digital Advertising Claims

Amid Wave of COVID-19-Related Disruptions in US Justice System, Concurrent with Sharp Rise in Internet Use, Streamlined Digital Mechanism Enables Quick Resolution of Claims New York, NY — April 2, 2020 — With state and federal courts across the country suspending trials and other legal proceedings to help contain the coronavirus pandemic, BBB National Programs, Inc.’s National Advertising Division (NAD) today launched its NAD Fast-Track SWIFT (Single Well-defined Issue Fast Track) challenge process. This timely new resource for the industry addresses the need for quick resolution of truth...

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Advertising Claims for HAPPYneuron Brain-Training Method Modified or Permanently Discontinued Following NAD Inquiry

New York, NY – March 30, 2020 – HAPPYneuron stated that it will modify or permanently discontinue the advertising claims for its brain-training method that were at issue in an inquiry before the National Advertising Division. The advertiser’s claims, which appeared in social media and website advertising at www.happy-neuron.com, were challenged by Posit Science Corporation, maker of competing brain-training exercises. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution...

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NARB Finds Supported Claims by Molekule that the PECO Filter of its MH1 Air Purifier Can Address Bioaerosol and VOC Pollution; Recommends Discontinuance or Modification of Other Claims, Including Discontinuance of Superiority Claims vs. HEPA Filters

New York, NY – March 26, 2020 – A panel of the National Advertising Review Board (“NARB”) has determined that Molekule Inc. properly supported claims that the PECO technology filter of its MH1 Air Purifier (“MH1”) can address bioaerosol and VOC pollution. The panel further found supported the general efficacy claim that “Molekule’s revolutionary nanotechnology destroys pollutants at the molecular level.” However, NARB recommended that Molekule discontinue or modify certain non-quantified pollution elimination claims for its MH1 device, and discontinue the challenged comparative superiority...

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NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Windex Vinegar Glass Cleaner; Advertiser to Appeal to NARB

New York, NY – March 24, 2020 – The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) discontinue the claim “non-toxic” on package labeling for its Windex Vinegar Glass Cleaner, following a challenge by The Procter & Gamble Company (“P&G”), maker of household goods including Mr. Clean cleaning sprays. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory...

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NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Method Cleaning Products; Advertiser to Appeal to NARB

New York, NY – March 24, 2020 – The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) discontinue the claim “non-toxic” on package labeling for certain Method Cleaning Products, following a challenge by The Procter & Gamble Company (“P&G”), maker of household goods including Mr. Clean cleaning sprays. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory...

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NAD Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Dietary Supplements; Advertiser to Appeal to NARB

New York, NY – March 23, 2020 – The National Advertising Division (“NAD”) recommended that Church & Dwight Co., Inc. discontinue the claim “clinically proven absorption” on product labels, the vitafusion website, tradeshow materials and during video advertisements for its vitafusion gummy line of dietary supplements. The claim was challenged by Pharmavite LLC, manufacturer of Nature Made dietary supplements. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation...

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