BBB NP Press Releases

Advertising Claims for No Added Sugars Permanently Discontinued for Oatly Oatmilk Products Following NAD Challenge

Oatly, Inc., producer of various oatmilk products, has advised NAD that it has permanently discontinued certain challenged “no added sugars” claims in its advertising for Barista Edition Oatmilk, Oatmilk Chilled, Low-fat Oatmilk Chilled, and Chocolate Oatmilk Chilled. Further, while NAD concluded Nutrition Facts Panels are not advertising and, therefore, did not assess Oatly’s compliance with FDA regulations, NAD has recommended that Oatly not re-post or restate the “added sugars” line of the Nutrition Facts Panel in its advertising. The claims were challenged by Campbell Soup Company on behalf of its subsidiary Pacific Foods of Oregon, LLC.

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NAD Recommends TaxSlayer Discontinue #1 Rated Claims Following Challenge by Intuit

Following a challenge by Intuit Inc., NAD recommended that TaxSlayer LLC discontinue challenged “#1 Rated” advertising claims, having found that the claims reasonably convey the unsupported message that this rating was based on a reliable and representative survey of consumers using products across the entire tax preparation software category.

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NAD Recommends Wink Naturals Discontinue Certain Challenged Claims for Liquid Dietary Supplement Sleep Products and Topical Rub Sleep Products

Following a challenge by Johnson & Johnson Consumer Inc., NAD recommended that Wink Naturals LLC discontinue certain challenged claims in online and social media advertising for its Kids Sleep Drops, Sleep Zen Melts and Kids Sleep Melts, and Pure Sleep & Breath Chest Rub.

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NAD Recommends Native Cosmetics Discontinue Moisture Absorption and Underarm Wetness Protection Claims for Native Deodorant; Advertiser to Appeal

NAD has recommended that Zenlen Inc. dba Native Cosmetics discontinue objective claims that Native Deodorant absorbs moisture and protects against underarm wetness, following a challenge by Tom’s of Maine, maker of competing deodorant products. The advertiser has said it will appeal NAD’s findings to NARB.

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NAD Recommends Reckitt Benckiser Discontinue or Modify Television Commercial for Its Air Wick Scented Oil Refills Making Comparative Longevity Claims

Following a challenge by P&G, NAD recommended that Reckitt Benckiser discontinue or modify a television commercial for its Air Wick scented oil air freshener product, having found that it reasonably conveys the unsupported message that an Air Wick scented oil refill lasts longer than a Febreze Plug refill.

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Following NAD Inquiry, Owlet Baby Care to Modify Disclosures for its Smart Sock Baby Monitor to More Clearly Limit Usage to Informational Purposes Only

Following an inquiry by NAD, Owlet Baby Care, Inc. has agreed to modify the product disclosure on the purchase page for its Owlet Smart Sock Baby Monitor to more clearly disclose the information-gathering nature of the device, explain that the Smart Sock is meant to be used by healthy babies, and eliminate assurances in the disclosure that the product provides peace of mind to parents.

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