BBB NP Press Releases

NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Windex Vinegar Glass Cleaner; Advertiser to Appeal to NARB

New York, NY – March 24, 2020 – The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) discontinue the claim “non-toxic” on package labeling for its Windex Vinegar Glass Cleaner, following a challenge by The Procter & Gamble Company (“P&G”), maker of household goods including Mr. Clean cleaning sprays. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory...

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NAD Recommends S.C. Johnson Discontinue “Non-Toxic” Claim on Method Cleaning Products; Advertiser to Appeal to NARB

New York, NY – March 24, 2020 – The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) discontinue the claim “non-toxic” on package labeling for certain Method Cleaning Products, following a challenge by The Procter & Gamble Company (“P&G”), maker of household goods including Mr. Clean cleaning sprays. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory...

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NAD Recommends Church & Dwight Discontinue “Clinically Proven Absorption” Claim for Vitafusion Gummy Dietary Supplements; Advertiser to Appeal to NARB

New York, NY – March 23, 2020 – The National Advertising Division (“NAD”) recommended that Church & Dwight Co., Inc. discontinue the claim “clinically proven absorption” on product labels, the vitafusion website, tradeshow materials and during video advertisements for its vitafusion gummy line of dietary supplements. The claim was challenged by Pharmavite LLC, manufacturer of Nature Made dietary supplements. The advertiser has said it will appeal NAD’s findings to the National Advertising Review Board. NAD is an investigative unit of the advertising industry’s system of self-regulation...

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NAD Recommends Discontinuation of Line Claims that Body Armor Sports Drinks are “More Natural” and have “More Natural Ingredients” Than Gatorade

New York, NY – March 17, 2020 – The National Advertising Division (“NAD”) recommended that BA Sports Nutrition, LLC (“BA”) discontinue the following claims for its Body Armor and Body Armor Lyte sports drinks: “The More Natural Sports Drink,” “More Natural Ingredients than Gatorade Thirst Quencher & Gatorade Zero,” “The More Natural Low-Calorie Sports Drink,” and “More Natural Ingredients than Gatorade Thirst Quencher & Gatorade Zero.” The claims were challenged by Stokely-Van Camp, Inc. (“SVC”), maker of competing Gatorade sports drinks. NAD is an investigative unit of the...

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National Advertising Division Recommends Modification or Discontinuance of Comparative Visibility Message in Always Discreet Incontinence Pads Advertising

New York, NY – March 10, 2020 – The National Advertising Division (“NAD”) recommended that The Procter & Gamble Company (“P&G”) modify or discontinue challenged television commercials and print advertising to avoid conveying an unsupported comparative visibility message between its Always Discreet incontinence pads and competing Poise incontinence pads, following a challenge by Kimberly-Clark Corporation (“K-C”). NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution...

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National Advertising Division Recommends Modification to Label of Ecover Dish Soap to Clearly Identify that Biodegradable Claim Applies Only to Product Formula

New York, NY – March 9, 2020 – The National Advertising Division (“NAD”) recommended that S.C. Johnson & Son, Inc. (“SCJ”) modify use of the claim “biodegradable” on the front label of its Ecover dish soap product to make clear that it only applies to the product formula and not the product packaging, following a challenge by The Procter & Gamble Company (“P&G”), maker of Dawn dish soap. NAD is an investigative unit of the advertising industry’s system of self-regulation and is a division of the BBB National Programs’ self-regulatory and dispute resolution programs. During the...

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