BBB NP Press Releases

NAD Recommends Reckitt Benckiser Discontinue “No Stretching, Shrinking, or Fading” Claims for Its Woolite Laundry Detergent, Following P&G Challenge

Following a challenge by P&G, NAD recommended that RB discontinue monadic and comparative performance claims, efficacy claims, and product demonstrations for its Woolite Laundry Detergent. The challenged express and implied claims appeared in television commercials, online advertising (including YouTube videos), in-store materials, third-party websites, and on packaging for various Woolite liquid laundry detergent including Woolite Gentle Cycle, Woolite Darks, Woolite Delicates, Woolite Baby and Woolite Active Wear.

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NARB Refers Advertising Claims Made by J-B Weld Company to Federal Trade Commission After Company Declines to Comply with NARB Recommendations

NARB has referred advertising claims made by J-B Weld Company, LLC to the FTC for review after the company declined to comply with NARB’s recommendations regarding discontinuation of “Made in USA” advertising claims made on certain product packaging and in online advertisements for its silicon and epoxy adhesive products.

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NARB Recommends AT&T Modify, Discontinue 99% Reliability Claims for its Internet Services, Approves Other Monadic Claims, Following Charter Challenge

A panel of NARB has found that AT&T Services, Inc.’s claims that its internet services delivers over 99% reliability, made in certain advertisements, are unsupported and recommended that the claims be discontinued or modified.

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National Advertising Division Refers Advertising Claims by 3B Medical for its Lumin CPAP Cleaner to FTC and FDA

New York, NY – August 19, 2019 – The National Advertising Division has referred advertising claims made by 3B Medical, Inc. for its Lumin CPAP Cleaner to the Federal Trade Commission and Food & Drug Administration for possible enforcement action after the company stated it would not comply with NAD’s recommendations to discontinue certain claims that a competing CPAP cleaner’s use of ozone as a germicide rendered it unsafe and dangerous to consumers’ respiratory health. This challenge was initiated by SoClean, Inc., maker of the competing SoClean CPAP Cleaner. NAD is an investigative...

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NAD Recommends Pyle Audio Disclose that Online Consumer Reviews for NutriChef Vacuum Sealers Are Incentivized

NAD has recommended that Pyle Audio, Inc. take reasonable measures to discontinue or modify currently posted online reviews for NutriChef Vacuum Sealer.

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NAD Recommends Reckitt Benckiser Discontinue “No Stretching, Shrinking, or Fading” Claims for Its Woolite Laundry Detergent, Following P&G Challenge

National Advertising Division recommended that Reckitt Benckiser, LLC discontinue monadic and comparative performance claims, efficacy claims, and product demonstrations for its Woolite Laundry Detergent

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