BBB NP Press Releases

NAD Finds Reckitt Benckiser’s “#1 Carpet Cleaning Brand” Claim Supported; Recommends Modification to Disclaimer

NAD has found that Reckitt Benckiser, Inc.’s “#1 Carpet Cleaning Brand” claim for its Resolve Carpet Cleaner products is properly supported by unit sales data, following a challenge by BISSELL Homecare, Inc. However, NAD recommended modification to the disclaimer accompanying the claim to identify the time period for the claim and its scope.

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NARB Recommends Chattem Discontinue Certain Claims for ACT Dry Mouth Mouthwash and ACT Dry Mouth Lozenges; Approves Others

A panel NARB has recommended that Chattem, Inc. discontinue certain advertising claims for ACT Dry Mouth Mouthwash and ACT Dry Mouth Lozenges, while also approving others. The advertising at issue had been challenged by GlaxoSmithKline Consumer Healthcare, L.P., the manufacturer of the competing Biotene brand oral care products, before NAD.

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NARB Recommends AT&T Modify or Discontinue One Advertisement, Approves Another, in its “More For Your Thing – That’s Our Thing” Campaign, Following T-Mobile Challenge

New York, NY – June 11, 2019 – A panel of the National Advertising Review Board (NARB) has found that an AT&T Services Inc. internet advertisement claiming “More for Your Stream Like a Boss Thing” conveys an unsupported superiority claim comparing AT&T to its competitors, and recommended that it be modified or discontinued.  In the same proceeding, NARB found in favor of AT&T with regard to its “Do Your Thing” commercial.  The advertising at issue had been challenged by T-Mobile USA, Inc. before the National Advertising Division (NAD). The NAD is an investigative unit of the...

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Self-Regulatory Unit, Prompted by Consumers, Brings Ad Tech Companies into Full Compliance with Privacy Principles

Arlington, VA – May 22, 2019 – The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. These initiatives were the results of consumer complaints, which resulted in the companies, IQM Corporation and Kargo Global, Inc., updating their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for targeted advertising, also known as...

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NAD Refers Puerto Rico Telephone Company Advertising to FTC After Advertiser Declines to Participate; Claims Challenged by AT&T

New York, NY – May 21, 2019 – The National Advertising Division has referred advertising claims made by Puerto Rico Telephone Company to the Federal Trade Commission for further review after the company declined to participate in a proceeding before NAD. NAD is an investigative unit of the advertising industry’s system of self-regulation and is administered by the Council of Better Business Bureaus. Claims made by Puerto Rico Telephone Company for its Claro Wireless Service were challenged by AT&T Services, Inc.  Claims at issue included: “La Red Más Poderosa” —...

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NARB Recommends Doskocil Discontinue Implied Odor Reduction Claims for Cat Litter Pans, Following Van Ness Challenge

New York, NY – May 20, 2019 – A panel of the National Advertising Review Board (NARB) has found that Doskocil Manufacturing Company, Inc., doing business as Petmate, did not provide proper support for an implied odor-reduction benefit communicated by its antimicrobial protection claims for Petmate Cat Litter Pans, and recommended that such claims be discontinued.  The advertising at issue had been challenged by Van Ness Plastic Molding Company, a manufacturer of competing cat litter pans, before the National Advertising Division (NAD). The NAD is an investigative unit of the...

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