Staff

Sheryl Harris

Sheryl Harris Case Manager 112 Madison Avenue, 3rd fl., New York, NY 10016 Tel: (212) 705-0120 Fax: (212) 705-0134 sharris@bbbnp.org

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Anderson Calixte

Anderson Calixte Marketing Coordinator Anderson Calixte is the Receptionist and Office Coordinator at the Advertising Self-Regulatory Council.  A part of the Stakeholder Engagement team, Mr. Calixte previously worked as a  legal assistant for a private practice that specialized in immigration and matrimonial matters in Brooklyn, as a loan officer, a realtor, and an engagement specialist for a marketing firm. 112 Madison Avenue, 3rd fl., New York, NY 10016 Tel: (212) 705-0104 acalixte@bbbnp.org

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Saveeta Dhanai

Saveeta Dhanai NARB & Online Archive Manager Saveeta Dhanai joined the Advertising Self-Regulatory Council in 2016. A part of the ASRC Stakeholder Engagement team, she manages the Online Archive, working closely with subscribers, maintaining the database and overseeing subscription services. Ms. Dhanai also facilitates the appellate process of the National Advertising Review Board as the NARB Coordinator. She is currently pursuing a degree in Business Management at CUNY Baruch College. 112 Madison Avenue, 3rd fl., New York, NY 10016 Tel: (212) 705-0115 Fax: (212) 705-0134...

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Reshma Persaud

Reshma Persaud Marketing Manager Reshma (Rey) Persaud is Marketing Manager for the Advertising Self-Regulatory Council. Ms. Persaud is part of ASRC’s Stakeholder Engagement group and works closely with ASRC legal staff to plan and execute the National Advertising Division annual conference in New York City each year, the West Coast conference hosted by NAD and the Children’s Advertising Review Unit (CARU), the Electronic Retailing Self-Regulation Program (ERSP) Summit and other ASRC events. Rey joined ASRC in 2007 as an intern. She attended NYIT in Columbus Circle, where she studied...

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C. Lee Peeler

C. Lee Peeler Executive Vice President, Policy & Program Development C. Lee Peeler, Esq., is President and CEO of the Advertising Self-Regulatory Council (ASRC) and Executive Vice President, National Advertising, Council of Better Business Bureaus (CBBB). Mr. Peeler is responsible for leading the advertising industry’s system of self-regulation, a system dedicated to fostering truth and accuracy in advertising. He oversees the operation of ASRC investigative and appeals units; briefs elected officials on self-regulatory initiatives, works to expand advertising self-regulation to...

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