Staff

Sheryl Harris

Sheryl Harris Case Manager 112 Madison Avenue, 3rd fl., New York, NY 10016 Tel: (212) 705-0120 Fax: (212) 705-0134 sharris@bbbnp.org

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Anderson Calixte

Anderson Calixte Marketing Coordinator Anderson Calixte is the Marketing Coordinator at BBB NP.  A part of the Stakeholder Engagement team, Mr. Calixte previously worked as a legal assistant for a private practice that specialized in immigration and matrimonial matters in Brooklyn, as a loan officer, a realtor, and an engagement specialist for a marketing firm. 112 Madison Avenue, 3rd fl., New York, NY 10016 Tel: (212) 705-0104 acalixte@bbbnp.org

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Saveeta Dhanai

Saveeta Dhanai NARB & Online Archive Manager Saveeta Dhanai joined the Advertising Self-Regulatory Council in 2016. As part of the BBB NP’s Stakeholder Engagement team, she manages the Online Archive, working closely with subscribers, maintaining the database and overseeing subscription services. Saveeta also facilitates the appellate process of the National Advertising Review Board as the NARB Coordinator. She is currently pursuing a degree in Business Management at CUNY Baruch College. 112 Madison Avenue, 3rd fl., New York, NY 10016 Tel: (212) 705-0115 Fax: (212) 705-0134...

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Reshma Persaud

Reshma Persaud Marketing Manager Reshma (Rey) Persaud serves as Manager, Marketing for BBB NP. Ms. Persaud is part of BBB NP’s Stakeholder Engagement group and works closely with BBB NP legal staff to plan and execute the National Advertising Division annual conference in New York City each year, the West Coast conference hosted by NAD and the Children’s Advertising Review Unit (CARU), the Electronic Retailing Self-Regulation Program (ERSP) Summit, and other BBB NP events. Rey joined BBB NP in 2007 as an intern. She attended NYIT in Columbus Circle, where she studied Advertising and...

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C. Lee Peeler

C. Lee Peeler Executive Vice President, Policy & Program Development C. Lee Peeler, Esq., is the Executive Vice President for Policy and Program Development at BBB NP. Mr. Peeler works to expand self-regulation to industries that are not yet regular participants and to educate policy makers in the US and abroad of the value of industry self-regulation. Mr. Peeler previously served as President and CEO of the Advertising Self-Regulatory Council (ASRC) and Executive Vice President, National Advertising, Council of Better Business Bureaus (CBBB). He joined the CBBB in 2006, following a...

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