Supporting Self-Regulation

Advertising industry self-regulation is funded entirely by the business community and administered by BBB National Programs, Inc. (BBB NP). It is through BBB NP National Partnership Program that individual advertisers become leaders in advancing self-regulation.

The Advertising Self-Regulatory Council  establishes the policies and procedures for the National Advertising Division (NAD) of the Council of Better Business Bureaus, the CBBB’s Children’s Advertising Review Unit (CARU), the National Advertising Review Board (NARB),  the Electronic Retailing Self-Regulation Program (ERSP) and the Online Interest-Based Accountability Program (Accountability Program.)

The ASRC Board of Directors is composed of representatives of the American Advertising Federation, Inc. (AAF), American Association of Advertising Agencies, Inc., (AAAA), the Association of National Advertisers, Inc. (ANA), Council of Better Business Bureaus, Inc. (CBBB), Direct Marketing Association (DMA), Electronic Retailing Association (ERA) and Interactive Advertising Bureau (IAB).  Its purpose is to foster truth and accuracy in national advertising and adherence to industry standards through voluntary self-regulation.

NAD, CARU and ERSP are the investigative arms of the advertising industry’s voluntary self-regulation program.  These units monitor advertising claims made in traditional and new media and accept cases filed by competing advertisers. NARB, the appeals body, is a peer group from which ad-hoc panels are selected to adjudicate NAD/CARU cases that are not resolved at the NAD/CARU level. The Accountability Program is supported by the Digital Advertising Alliance.

To learn how you can support advertising self-regulation, please contact Lee Peeler: