Our Programs
Driven by our mission to promote marketplace competition and be the place where businesses go to enhance consumer trust and consumers are heard, BBB National Programs is the home of independent industry self-regulation in the United States. Industries rely on us to hold them accountable to responsible business practices and better serve consumers.
50+ Years of Experience
Our independent industry self-regulation, accountability, and dispute resolution programs have a long track record of success, beginning with the founding of our National Advertising Division in 1971. Today, we operate more than 20 self-regulation and dispute resolution programs.
Capabilities & Programs
Keeping Advertising Honest
Promoting truthful, transparent, responsible advertising through self-regulation, monitoring, and enforcement.
Achieving Privacy Accountability
Advancing privacy best practices and operating independent, third-party accountability programs to help businesses and consumers navigate the digital marketplace.
Protecting Children & Teens Online
Protecting children from deceptive or inappropriate advertising and ensuring that, in an online environment, children’s data is collected and handled responsibly.
Resolving Consumer Disputes
Success in neutral impartial mediation and arbitration for nearly 40 years, including BBB AUTO LINE, class action arbitration, and custom programs.
Emerging Issues & Programs
BBB National Programs is continuously working on new programs and initiatives to support the evolving business landscape.
Our National Partners
Incubating New Programs
BBB National Programs created a 501(c)(3) foundation to help chart the future of industry self-regulation. The Center for Industry Self-Regulation (CISR), is dedicated to education and research that supports responsible business leaders developing fair, future-proof best practices, and to the education of the public on the conditions necessary for meaningful industry self-regulation.
Armed with the expertise and experience needed to incubate new initiatives, CISR is the place for industries to turn to build accountability programs to address emerging issues such as AI in Hiring and Recruiting.
