NARB Staff Biographies

Kenneth A. Plevan


Mr. Plevan retired from Skadden, Arps, Slate, Meagher & Flom LLP on February 28, 2019 after 44 years in that firm’s New York Office.  He is the author of numerous publications on advertising and trademark law, including Advertising Compliance Handbook (PLI Second Ed. 1991), Recent Trends in the Use of Surveys In Advertising and Consumer Deception Disputes, Chicago-Kent Journal of Intellectual Property, Vol. 15 No. 1 (Fall 2015), and The Second Circuit and the Development of Intellectual Property Law: The First 125 Years, Fordham Law Review, Vol. 85 No. 1 (Oct. 2016)

After graduating from Harvard Law School, Mr. Plevan began his legal career as a law clerk to the Honorable John F. Dooling, Jr., Eastern District of New York. He then served for four years in the United States Air Force as a Legal Officer.  He is a Fellow of the American College of Trial Lawyers, and for ten years taught advertising and trademark law as an Adjunct Professor at Fordham Law School.

Wally Snyder

Chair Emeritus

Mr. Snyder currently is Executive Director of the Institute for Advertising Ethics, a partnership of the Missouri School of Journalism and the American Advertising Federation (AAF).

He has devoted his professional life to the development of advertising industry regulation, self-regulation and ethics. He served as a trial lawyer and manager at the Federal Trade Commission in the 1970s and 1980s where he led many of the FTC’s advertising enforcement actions. He joined the AAF in 1985 and served as president and CEO from 1992 to 2008. Mr. Snyder was inducted into the Advertising Hall of Fame in 2009.

During his tenure at the AAF, Mr. Snyder also served as a member of the ASRC Board of Directors, which is responsible for setting policies and developing procedures for advertising industry self-regulation. Before his appointment as NARB Chair Emeritus, Mr. Snyder served as an NARB Chair as well as an NARB panel member before that.

Saveeta Dhanai

Online Archive Manager/NARB Coordinator

Saveeta Dhanai joined the Advertising Self-Regulatory Council in 2016. A part of the ASRC Stakeholder Engagement team, she manages the Online Archive, working closely with subscribers, maintaining the database and overseeing subscription services. Ms. Dhanai also facilitates the appellate process of the National Advertising Review Board as the NARB Coordinator. She is currently pursuing a degree in Business Management at CUNY Baruch College.

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