NARB Staff Biographies


Wally Snyder

Mr. Snyder currently is Executive Director of the Institute for Advertising Ethics, a partnership of the Missouri School of Journalism and the American Advertising Federation (AAF).

He has devoted his professional life to the development of advertising industry regulation, self-regulation and ethics. He served as a trial lawyer and manager at the Federal Trade Commission in the 1970s and 1980s where he led many of the FTC’s advertising enforcement actions. He joined the AAF in 1985 and served as president and CEO from 1992 to 2008. Mr. Snyder was inducted into the Advertising Hall of Fame in 2009.

During his tenure at the AAF, Mr. Snyder also served as a member of the ASRC Board of Directors, which is responsible for setting policies and developing procedures for advertising industry self-regulation. Before his appointment as NARB Chair, Mr. Snyder served as an NARB panel member.

Alan Cohen
Vice Chairman

Alan L. Cohen previously served as Vice President, General Counsel and Corporate Secretary for the Council of Better Business Bureaus (CBBB). He started with the CBBB in 1988 and served as Deputy General Counsel prior to October 2005.

From 1983 to 1988, Mr. Cohen worked as counsel for Saint Elizabeth’s Hospital in Washington, D.C. He has also worked as an attorney for the Federal Trade Commission (1972-1976) and the Alexandria, Virginia Legal Aid Society (1976-1979). From 1979 until 1983, Mr. Cohen was in private practice in Alexandria, Virginia.

Mr. Cohen graduated from the University of Rochester in 1969, and received his J.D. from the National Law Center, George Washington University, in 1972.