Zero Odor LLC Participates In ERSP Forum

New York, NY – April 28, 2006 – The Electronic Retailing Self-Regulation Program (ERSP) announced that Zero Odor LLC, marketer of the Zero Odor Pet System, has substantiated claims identified in a recent ERSP review of its pet-odor removal product, and had voluntarily discontinued certain other claims identified by ERSP for independent marketing reasons.  The marketer’s advertising came to ERSP’s attention through ERSP’s ongoing monitoring program.

ERSP, the electronic direct-response industry’s self-regulatory forum, is administered by the Council of Better Business Bureaus (CBBB) with policy oversight by the National Advertising Review Council (NARC).

Claims identified by the ERSP included:

  • Completely eliminate any pet odor.” “Completely eliminate any pet stain.” “…literally killed any pet odor.”
  • “It also registers at absolute zero in dermal irritation tests — meaning it won’t cause skin irritation in humans or pets.”

At the outset, the marketer represented to ERSP that, for reasons unrelated to this inquiry, it had discontinued several of the claims identified by ERSP. Following its review of the evidence, ERSP concluded that the marketer’s testing provided a reasonable basis for its remaining product performance and safety claims.

Zero Odor, in its marketer’s statement, said the company  “… is pleased that the ERSP concluded that Zero Odor’s reliable, well-controlled laboratory studies, consumer testing and technological information substantiate its odor elimination and safety claims for this revolutionary product.”

“ERSP provides a valuable service to marketers and consumers in its careful review and evaluation of advertising and Zero Odor is pleased to provide its support to this effort,” the company said.